Photography Website Design Advice | 6 Important Things Every Good Photography Website Needs
Photography Website Design Advice | For a professional photographer, a portfolio website is like a chef’s menu. It is the ultimate display of professionalism, skill, style, and talent. Your potential clients are checking you out for the very first time, and if your website doesn’t impress them enough, you won’t get their work. In other words, if you are not staying on top of design trends and continually working on improving your portfolio, you will find yourself behind times and will lose business because of it.
Even if you have a physical portfolio, a website is pretty much expected these days in addition. In order to attract the potential clients, your portfolio should be set up properly according to certain principles which will not only make the website more appealing to the clients, but also improve the overall user experience. Gone are the days when you could set up a generic website and let it sit idle for a few years. You are marketing to a generation that has grown up with mobile devices, the internet, and social networks. Does your website have everything it needs to cater to them?
Narrowed Down Selection Of Your Best Work | Photography Website Design Advice
This should probably go without saying, but the best photography website will actively show off the best examples of your work in such a way that builds interest in you and your services. You’d be amazed by how many websites actually fail to complete this step. After all, potential clients prize quality over quantity. It’s easy to upload 100 images, but that doesn’t mean it’s a good idea. Remember, it’s always a better idea to set up a portfolio of a few projects that are stunning than dozens of projects where some of them are just OK. At the end of the day, the quality of your website is only as good as your weakest project.
Straightforward Navigation | Photography Website Design Advice
Another vital element the most effective portfolios out there have in common is intuitive and easy-to-use navigation. Whatever you do, you should not make potential clients work to find what they’re looking for on your website. Simplify and streamline the menu items, reduce and consolidate pages, and keep the navigation bar simple rather than getting too creative with it.
Contact Information | Photography Website Design Advice
If your website doesn’t make it clear how potential clients can get in touch with you, they won’t try very hard to find out. Dedicate space on your homepage to telling people how they can contact you. Create a separate contact page that features all of your relevant details, including your social media links. A contact form where people can leave details about their project needs is also a smart idea.
Testimonials | Photography Website Design Advice
Social proof is one of the most powerful ways to reduce risk for a potential client. It not only shows the clients’ recognition of your skills, but also lets the potential clients know what they can expect from working with you. Think about it: if you’re not sure of this new business and see people raving about the quality of the service, and you see a link going to the website in question to prove that it’s legit rather than a lame fake testimonial, then you’re much more likely to do business with them. That’s what testimonials do to potential clients – reduce their risk and make them more likely to try you out.
Blog | Photography Website Design Advice
If you do have a blog that you update on a regular basis that also represents where you are professionally or adds value to who you are, include it. Blogs are an incredibly effective way to keep fresh content on your website, keep visitors coming back for more, and improve your search engine rankings. A blog gives people insights about your knowledge, expertise, and personality. However, keep in mind that a blog has to add something to your website – otherwise forget about it. No clutter.
Language | Photography Website Design Advice
Remember, it’s your portfolio website, so be personal. You don’t have to sound like a corporate brand with no emotion. Your portfolio website should showcase both your skills and personality, so invest time in thinking about exactly what your message is – and who it’s targeted at – before considering how to best communicate it. You want the message that your website sends out to be consistent with the work you do. Be friendly and personal, but also clear and precise; don’t ramble.