Photography Website Design Explained | 6 Rules Of Creating A Professional Photography Website You Can’t Afford To Break
Photography Website Design Explained | In the same way that a logo represents a business, your portfolio represents the style of your photography and your services. However, not all photography websites are created equal. A regular photography website will help show your pictures. A professionally designed photography website will help sell your services! Google tells us that there are almost one million photography websites on the web right now. This is devastating news for your business. The good news is that most of these websites are terrible.
The secret of great web design is really very simple: you’ve got to understand the universal rules of effective web design and follow them, all the time. If you are not staying on top of design trends and continually working on your photography website, you will find yourself behind times and will lose business because of it. Gone are the days when you could set up a generic website and let it sit idle for a few years.
Pay Attention To Speed | Photography Website Design Explained
A common problem photographers face is with the quality of their hosting provider. The website either takes forever to load (even with many performance improvements) or has frequent server hiccups (preventing potential clients from accessing the website for a few minutes, or even hours). A slow loading time is one of the main reasons why users leave a website. Visitors running into slow or unresponsive pages immediately lose trust and patience. The last thing you want is to look like you don’t care. Search engines also dislike slow websites, and it’s been proven times and times again that Google gives lower rankings to slow websites, which can’t be good for your business.
Flash Is For Portraits, Not For Websites | Photography Website Design Explained
Adobe Flash is a powerful tool that some website developers use to set up websites. However, keep in mind that Flash takes a long time to load, isn’t search engine friendly, some devices can’t display it, and it often looks overdone. For a search engine, a Flash website is just a huge blank page without any text at all. Text is king in the search engine world and therefore this makes it much harder to rank high on search engines.
Stay Current | Photography Website Design Explained
A portfolio-only photography website is no longer enough. The web is now more dynamic than ever and the photography website with 3 or 4 pages and little text doesn’t stand a chance! Blogs are a great way to keep adding fresh content to your website and to help your potential clients get to know you better. Now, don’t use your blog as a secondary portfolio by posting picture after picture. Use it in a unique and personal way by sharing stories, tips and new ideas. Nine out of ten photographers tend to register different domain names, one for the website and one for the blog. Why? You are splitting your work for no reason, taking away search engine ranking, and confusing the clients.
Optimize For Search Engines | Photography Website Design Explained
The on-site information (title and meta description tags, headers, image captions and keywords, etc.) has to be in a perfect state, so that Google can then properly index your photography website and attribute value to its rankings based on the specific content/keywords throughout the pages. The best tip for improving your photography website’s SEO is to add Alt and Title tags to each picture you upload! These tags are meta tags that you can add to a photo so Google knows what is represented in the picture.
Scrolling vs Clicking | Photography Website Design Explained
Today’s web users are using touchscreens, mouse wheels or trackpads, and with a flick of a finger they can scroll through a website. Scrolling also enables them to continue reading and discovering more of your page. Each time you require them to click a link, on the other hand, you are forcing them to make a decision. However, the most important things you want to feature need to be above the fold – this refers to the main visible area when the website is loaded. You don’t want your potential clients to have to scroll for something important, like the navigation or your main portfolio images.
Simplify Navigation | Photography Website Design Explained
When it comes to creating a menu bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the navigation as simple as possible so your visitors can focus on the photography without being distracted by trying to figure out how to use the website. If your photography website is too complicated to navigate, your users will be easily turned off and will produce more negative feelings towards your work.