Photography Website Trends | The Future Of Photography Websites – Understanding And Adapting To Trends

Photography Website Trends | The Future Of Photography Websites - ...

Photography Website Trends | It’s obvious that a modern, beautiful website plays a vital role in marketing a photography business. In the last few years we’ve seen web technologies evolve by leaps and bounds. We’ve seen the consolidation of web standards, the birth of new browsers, as well as countless web enabled mobile devices come to the scene. If you’re relying on your website for new business, you should review it every 6 months or so and its ability to attract new clients and make them want to return. But what makes a website work these days?

Photography Website Trends | Website Design –

Heavy Flash-based websites have fallen into oblivion, giving way to HTML5 and JavaScript to make visitor’s web experience more memorable and enjoyable. These days the web encompasses aesthetically pleasant design along with powerful functionality. If you ask yourself what the first and the main criterion of an effective photography website is, you’ll probably say that it should look beautiful. Since ‘beautiful’ has a very vague definition, we are going to point out the features which distinguish an average photography website from a great one.

Responsiveness | Photography Website Trends

The number of people using mobile devices to access the internet has never been higher. This means that everyone, from global giants like Google to small businesses like your photography startup, should adopt their online presence to mobile devices. It’s an vitally important trend that actually helps your website float in the Google abyss. Responsive websites are ranked higher than non-responsive as well. Essentially, responsive design detects the device and size of the browser window, automatically adjusting accordingly to show a version that is optimal for that screen real estate.

Photography Website Trends | The Future Of Photography Websites - ...

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Embracing Big Photography | Photography Website Trends

Websites prominently displaying photography have been gaining traction lately, and fortunately for photographers, this approach is not going anywhere any time soon. Web developers come up with more effective techniques to optimize imagery for seamless responsiveness and minimal server load, which means more opportunities to use high resolution photography in web design. It is no surprise that wide-screen and full-screen slideshows and the ability to add large background content to a homepage have emerged to support this endeavor.

Next Wave Of Card Design | Photography Website Trends

Card design, also known as Pinterest-style design, has been around for a while now. While not technically new in the web design scene, it started to get more traction as it is reusable and very mobile-friendly with the tiles stacking nicely on various screens and form a flexible layout that looks nice and clean on any screen size. It’s a great way to keep elements organized and modular on responsive websites and keep your visitors around longer.

Unique Fonts | Photography Website Trends

Arial, Georgia and Times New Roman can only do so much for you when it comes to expressing your unique style. Thanks to companies like Google, who came up with Google Fonts, you now have the option to pull from a wider variety of interesting and expressive typographical choices, which can convey more about you and your work. Custom typography improves the overall effect and experience of a website, adding to the aesthetic appeal of content in the process. Much like the rest of the web design landscape we’re seeing far better and more elegant applications of typography across photography websites.

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Photography Website Trends | The Future Of Photography Websites - ...

Scrolling Instead Clicking | Photography Website Trends

As mobile devices become more popular, it’s becoming more commonplace for sites to use scrolling instead of linking as a means to display content, especially on their landing pages. It is easier for visitors to simply scroll through a page to get their information than it is to constantly click to find information. There are different types of scrolling pages: the infinite scroll with a bottomless well of information, like Facebook; the parallax scroll, with different planes of information rolling over each other as you scroll; and then normal but long pages that require a lot of scrolling to get through.

Photography Website Trends | Website Design –

Simplicity | Photography Website Trends

There is an idea in design that a design is complete when all of the non-essential elements have been removed. In 2015, we definitely will be seeing more of this idea come into fruition as developers keep trying to find ways to simplify their designs by removing non-essential design elements. We’ll be seeing far more linear shapes, simple menu bars and so-called “ghost buttons” (clickable elements that are fully or almost fully transparent).

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