Portfolio Building Tips | Set Up The Perfect Photography Portfolio: 6 Keys To Design, Build, And Manage Your Portfolio
Portfolio Building Tips | If you’re a photographer looking for your next assignment, a portfolio of your best work is vitally important. The portfolio of any creative professional is one of the most effective tools for finding new clients. Next to your charming personality, your unflappable work ethic, and tireless dedication to excellence, your portfolio is the key to getting hired by agencies and clients. Clients and employers want to see your capabilities and form a quick impression.
To a potential client, you as a professional photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t impress them enough, you won’t get their work. Bad website design will only frustrate potential clients, stopping them from viewing your works, or even hiring you. In order to appeal to your potential clients, your portfolio should be designed properly according to certain best practices which will not only leave a great impression, but also provide your visitors with a memorable and enjoyable browsing experience.
Have A Clear Logo And Tagline | Portfolio Building Tips
Your logo is your brand; your tagline is who you are. In the short-attention-span digital age, you have to be able to grab the attention of your potential clients and tell them why they should choose you over your competitors very quickly. In the Western world, we read from left to right, top to bottom, so it makes sense to put your logo in the top left of your website so that users can instantly identify who runs the website. Once the visitor sees who owns the website, they’ll want to know what it is you do. This is where you explain what you do with a tagline. Your tagline should be short and concise, summarizing what you do, and placed under the logo.
Showcase Your Work | Portfolio Building Tips
This is a photography portfolio website after all, so your portfolio will affect whether the website is interesting or not. People will want to see your previous work to determine whether you’re good or not and for general interest, to see what you’ve been up to in the past. Including as much of your work as you can will show breadth in your experience. Don’t worry if you haven’t done many paid projects yet, you can always showcase some concepts and side-project work too.
Make Your Portfolio Easy To Navigate | Portfolio Building Tips
This is pretty forehead-slapping common sense. Still, it’s worth mentioning again: even the best website won’t do you any favors if it’s hard to navigate. Don’t bring clients to Portfolio page while they click on the About page. Don’t ask clients to sign up for your newsletter when they want to access your work gallery. If you can’t get to your work examples easily or quickly be able to contact you, then it doesn’t really matter how good your work is: the visitor will eventually grow frustrated and try another designer.
Include Your Contact Information | Portfolio Building Tips
This is one of the most important elements of a portfolio website but is often hidden or even neglected. A potential client has browsed your website, is impressed with your portfolio and can see who you are. Now they want to hire you. It’s a fact that by including your contact details in your portfolio website, the chances of getting work from the potential clients will increase. To make their life even easier, it is better to put your contact information on every page, be it on page header or footer, so that they can access the contact easily without going here and there.
Don’t Forget To Update | Portfolio Building Tips
Users are used to seeing new content each and every time they visit a website. We’ve grown out of seeing the same old stuff on every visit. This is the same for your photography portfolio, with a little less emphasis on how often you should be updating. With every new project, you’ll undoubtedly learn something new and might even mean that you’re able to take your work in a new direction. Make sure your portfolio always represents your current capabilities.
The Power Of Testimonials | Portfolio Building Tips
Why should anyone just take your word for how great you are? If there is a chance for you to include testimonials from your previous clients, particularly clients from big brands, you must add them. It not only shows the clients’ recognition on your expertise, but also lets the potential clients know what they can expect from both your skills and work ethic. These testimonials add a level of trust, reassurance and authenticity, further proving your experience and ability to produce top quality work.