Portfolio Design Guide | Essential Tips For Designing A Killer Portfolio Website That Grows Your Photography Business
Portfolio Design Guide | Photography is a visual industry, which means, marketing a photography business requires a visual media, one that not only lives up to the standards of the imagery but also provides the functionality to help photographers succeed. In today’s world, that means a website — a stunning, easy to use, conversion-oriented, professional website. The more creative you can be, while still keeping the focus on your work, the more gigs you’ll get down the road.
If you are not staying on top of design trends and continually developing your portfolio website, you will find yourself falling behind competition and will lose business because of it. Gone are the days when you could set up a website and let it sit idle for a few years. In our age of digital photography, almost anyone is considered a photographer as long as they can press the shutter release, which means photographers have to work hard to establish a critical difference between their work and the Joe next-door. You are marketing to the millennials, a generation that has grown up with mobile devices and social networks. Does your website have what it takes to grab their attention?
Don’t Use Flash | Portfolio Design Guide
Flash is a technology that enables web developers to set up some interesting websites, but it has a big disadvantage: search engines can’t read text inside a Flash website. For a search engine, a Flash website is just like a huge blank page without any text at all, which is pretty much detrimental for your search engine rankings. Not only that, but when Apple released the iPhone and iPad, they didn’t support Flash. So basically, anyone viewing your website using their iPhone or iPad won’t be able to see anything.
Choose The Right Look | Portfolio Design Guide
Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial photographer. If your portfolio gives off the wrong image, you won’t attract any of the clients you want. Know what market you are trying to reach with your website and choose a website design that suits that audience. If your work focuses on landscapes, for example, you will want a different look to your website than you would if you were a street artist, or a wedding photographer.
Blog Regularly | Portfolio Design Guide
Don’t separate your blog and website. Just don’t! You are splitting your work for no reason, taking away search engine ranking, and only confusing your potential clients. A blog is a way to share what you are working on, important updates about shows and exhibitions, and more. You don’t have to publish lengthy posts every day, but having a weekly post with a few work in progress pictures and a brief story of what you’re doing can get people excited about your artwork. If you’re going to include a blog with lots of text, find a way to put the text on a light background, as it makes it easier to read.
Showcase Your Work | Portfolio Design Guide
There are millions of other photographers who are eager to take your clients, so spare none. Your portfolio should be nicest, greatest, and most complete part of your website. Set up a gallery that showcases the best examples of what you do and keep it updated with fresh new pictures as you take them. When a potential client goes to your view your portfolio, they expect to see high resolution, professional looking images. So give them that! Don’t display “full size” images at 300px by 300px. Choose images that really show that you love what you do, and show the full breadth of your abilities: Lighting, posing, serendipity, emotion… this is what people love and expect to see!
Tell Them How To Reach You | Portfolio Design Guide
Forgetting or hiding ways for people to reach you is a serious mistake, one that you may not even know you’re making. Think it through: If someone finds your website and wants to talk with you, how would they do it? Contact information and a call to action are the ultimate must-haves for the portfolio website if you’re hoping to get more people to hire you. Whether there’s a contact form directly on the homepage or a link to ‘book your session,’ the visitor should never struggle to find a way to reach out to you. After all, a good photography website will help showcase your pictures. A great photography website will help sell your services!