Portfolio Design Ideas | Hire Me! 5 Tips For Creating A Stellar Photography Portfolio
Portfolio Design Ideas | A well-designed portfolio opens doors, a weak portfolio closes them. Your photography portfolio is usually the only thing a potential client sees before deciding whether or not to hire you, so the presentation of your work is one of the most important factors in the success of your online photography portfolio. Even if your work is absolutely stunning, it won’t speak for itself if the presentation isn’t equally strong.
Your portfolio is a selection of your work that visually communicates your interests, skills, and abilities in the field of photography. To be effective, your portfolio should be an engaging narrative that demonstrates through your projects your strengths, style, and goals. What it basically comes down to is quickly answering the question “why?” for a visitor (as in why they should hire you for their shoot), showing your personality, making it easy for them to navigate around your portfolio and reach you, and making it clear what you are offering.
Start At The Beginning | Portfolio Design Ideas
Showcasing your work can be done in a variety of ways — slideshows, thumbnail galleries, video presentations, etc. — but the goal is the same for all of them: to give your potential clients an idea about what you can do. If you are staring at a pile of images with no idea where to start, you’re not alone. Take a deep breath and start at the beginning. Find 10–20 pieces that highlight all-around abilities and show your personality and willingness to dedicate time to a project. If you simply throw in some work to “round out your portfolio,” you will most certainly end up being judged by your weakest work.
Keep The Website Design Simple, And Let The Work Take Center Stage | Portfolio Design Ideas
When designing a portfolio, you want a website that is simple and elegant. You want your content to be the center of attention, rather than a distracting design. Your work should be visible immediately and it should only include your best work. Don’t slow visitors down by getting too innovative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. Simplicity in the interface and visual design of your website will push your work to the surface, where it belongs.
Keep It Fresh | Portfolio Design Ideas
Keep in mind that your work doesn’t end with just designing a stunning portfolio. You’ll also want to refresh it on a regular basis. Building a strong portfolio is like gardening. Every so often you have to prune and selectively remove pieces that no longer represent your best work. You also need to make sure you plant the seeds for new work and look for opportunities to grow your portfolio. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on choosing the best pieces!
Include Testimonials | Portfolio Design Ideas
If your portfolio is full of beautiful images, you have only met the bare minimum requirements for a photography portfolio these days. You have to consider other elements that make an effective portfolio. Social proof is one of the most powerful ways to lower the risk for a potential client. Compelling content also comes in the form of testimonials written by relevant people, such as you existing clients. If you have mentions in press or awards, do include them as well.
Make It Easy To Contact You | Portfolio Design Ideas
What’s the ultimate goal of a photography portfolio? To get more clients – and get paid. The easier you make it for a potential client to contact you, the better the chance is you’ll end up getting more work – and get paid. Your “Contact” section doesn’t have to be elaborate. This is a statement of your preferred ways of communication, such as email, a contact web form, your phone number, or your office’s address.
Building an online portfolio may feel like a frightening task. But if you keep the goal of your portfolio website in mind, the path to the finish line is a clearly guided process. Making a portfolio and online website that engages, allows for interaction, and surprises takes thought, creativity and full use of your artistic talents. But then, that’s why you entered the field of photography in the first place.