Portfolio Design Rules | Turn Your Portfolio Into A Marketing Machine: Elements Of Perfect Photography Websites
Portfolio Design Rules | Your photography portfolio is probably the single most important thing that you can show to potential clients and employers. They’ll look for photographers who can produce work that showcases technical skill and unique, visual style. In the photography industry, your work speaks for itself. You might have the best resume in the world, the greatest credentials, the slickest identity kit, but it’s all useless if your portfolio is weak. A good photography portfolio will do more to boost your business than any other promotional tool in your arsenal.
There’s nothing more crucial to your career than presenting your best work in an appealing, professional and accessible way. Even if your work is absolutely beautiful, it won’t speak for itself if the presentation isn’t just as effective. In addition to great pictures, what features are found in effective photography websites? What are the most crucial things to consider when presenting your best work? Read on to discover how to build the perfect portfolio today!
Simple, But Professional Presentation | Portfolio Design Rules
Since you’re building a photography website, your potential clients are most likely coming to view examples of your work. Fancy, animated designs may look appealing, but they can distract from the actual work you’re trying to promote. Simplicity will translate as professionalism more often than fancy, overdone graphics. Your pictures are supposed to be the star of the show, so don’t clutter it up with useless design elements. If people notice the design of a portfolio over the photography it contains, that’s a problem.
Keep It Short And Sweet | Portfolio Design Rules
With a portfolio, quantity counts for nothing. If your visitor wants to see more, they’ll search for it. And if they can’t find it, they’ll ask for it. It’s vital that you include only your very best work in your portfolio. It should not only show that you’ve done great work, but also that you have the ability to self-edit. Remember, it’s always better to have a portfolio of a few projects that are brilliant than dozens of projects where some of them are just alright. The quality of your portfolio is only as good as your weakest picture. Including pieces that are meaningful to you, but are not your best, will only reflect badly on you.
Make it User-Friendly | Portfolio Design Rules
People’s attention spans are short, which is why your portfolio website has to be quick and easy to navigate. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be. When it comes to creating a navigation menu bar for your website with links to the different pages, try not to get too creative! Make the navigation as easy as possible, so people can focus on the photography without being distracted by trying to figure out how to use your portfolio.
Put Your Contact Info On Every Page | Portfolio Design Rules
If the goal of your portfolio website is to get you new gigs, then make sure a potential client knows how to contact you so you can actually get hired. Your contact information should be the easiest thing to find on your website. The simplest way is to include your contact details on every page in your website — including your portfolio. Display prominent contact details so visitors are in no doubt as to how they can email you, follow you on Twitter or connect with you on Facebook.
Keep It Fresh | Portfolio Design Rules
Once you’ve built your portfolio website, keep it as up to date as possible. Aside from assembling it in the first place, this task is one of the biggest challenges of an outstanding portfolio. Keep in mind that the best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation! Frequently updated portfolios show that you take enough pride in your work to actively produce more. Even if your portfolio includes a few unfinished projects, provide samples alongside a “work in progress” note.
Publish Testimonials | Portfolio Design Rules
If shopping on Amazon has showed us anything it’s that people love to know what other people think. Getting testimonials from satisfied clients is a great way to show some ‘proof’ that you can deliver on what your portfolio promises. Showing testimonials or a list of previous clients is a great way to quickly build trust with a visitor of your portfolio.