Portfolio Design Tips | Developing a Career Calling Card: Essential Tips for Creating that Killer Photography Portfolio
Portfolio Design Tips | Building a portfolio can be a daunting task, but photographers have it easy. While any other business owner has to settle for stock images, or find a professional to get good imagery for a website, photographers have at least that element of the website taken care of already. A well-designed portfolio is one of the most powerful ways to showcase your skills, and talent, especially when it can be accessed online, and around the world. However, keep in mind that beautiful images are not the only element of an effective portfolio.
Your photography portfolio may be the single most crucial thing that you can show to potential clients, and employers. A great photography portfolio will do more to help your career than any other marketing tool in your arsenal. What should you be thinking about when you’re building, or redesigning your portfolio? Here are a few tips to get you on the right track.
Before You Do ANYTHING, Decide Why You’re Building A Portfolio | Portfolio Design Tips
Do you want to be a wedding photographer, portrait photographer, event photographer, commercial photographer, or some combination of these disciplines? Keep in mind that you will have to take different approaches to designing a wedding photography website, and a landscape photography portfolio website. Whatever the reason may be, it is critical that you build your portfolio with this in mind. If you take 5 minutes to write down a goal for your online portfolio, your whole website will be simpler, and easier to both design, and use.
Keep It Short And Sweet | Portfolio Design Tips
Here’s the killer: your portfolio should include only 8 to 12 pictures. Your potential clients are busy people. With a portfolio, quantity counts for nothing. If the viewer wants to see more, they’ll look for it. And if they can’t find it, they’ll ask. The worst thing you can do is to swamp them with photos that are redundant. You might be the best rose photographer in the world, but showing 35 pictures of roses will mark you as an amateur.
Include Only Your Best Work | Portfolio Design Tips
It’s crucial that you include only your very best work in your portfolio. It should not only show that you’ve got great photography skills, but also that you have the ability to self-edit. Unless every person who sees it goes “WOW,” without needing an explanation of the image, it should not go into your portfolio. Unless it is consistent with the primary body of work for which you want to get hired, it should not go into your portfolio either. Consistency and distinction in your images should be a key goal. Showing anything but the best is often a waste of time; when you have someone’s attention, make every image count.
Make The Navigation Easy | Portfolio Design Tips
When it comes to designing a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the website dead simple to navigate. You should engage your visitors in your portfolio within the first 10 seconds, otherwise they will leave you for somebody else. So don’t make people look for your pictures during this time. If your website is too hard to use, your potential clients will be easily turned off, and will produce more negative feelings towards your work. Think about your navigation, and make it as easy, and natural as possible to use.
Keep It Fresh | Portfolio Design Tips
Just like seafood, it’s better fresh. Once you’ve finished working on your portfolio, keep it as up to date as possible. Nobody is interested in monotonous websites. Build an unforgettable viewing experience, and you’ll be a successful photographer with a fabulous portfolio. Aside from assembling it in the first place, this task is one of the biggest challenges of a great portfolio. As you evolve, and grow as a photographer, and add different elements to your style (or polish it), don’t forget to showcase that growth in the portfolio.
Make It Easy For Your Users To Contact You | Portfolio Design Tips
Regardless of how good your work is, if your potential clients can’t reach you, you’re not getting any work. If the goal of your portfolio is to land you assignments, then make sure a client knows how to contact you, so you can actually get one. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your users.