Portfolio Design Trends | How To Go From Drab To Fab – Photography Website Design Tricks For The Busy Photographer
Portfolio Design Trends | Taking stunning pictures will only get you so far – after all, what’s the point of a picture if no one ever sees it? In this day and age, having a portfolio website in addition to a printed one is no longer optional, because people got used to doing their research online about a service or a product they’re considering purchasing long before they decide to pick up the phone or visit a store. In other words, your work has to be online!
However, not all websites are created equal: you’re marketing to the millennial generation – a generation that grew up online and on their phones and tablets. If you’re still using the website you had set up five years ago and left it sit idly, you need to go back and check if it has everything it needs to appeal to a modern consumer. Not sure what to look for? We’ve got all the answers!
Simplicity Reigns | Portfolio Design Trends
The truth of the matter is if your visitors can’t stop raving about the design of your website, barely mentioning your work, you have a serious problem on your hands. You need to make sure your website is simple enough to let your work take the center stage, otherwise it’ll be practically useless. While you do want it to stand out and appeal to your target audience, remember that it’s a delivering mechanism with one purpose: to showcase your work.
Does Your Portfolio Showcase The Best Examples Of Your Work? | Portfolio Design Trends
This is a portfolio website we’re talking about here, so you’ll want to make sure everything is subordinated to your work! However, when it comes to choosing the pictures you want to showcase, take the time to go through everything you ever did and choose the most appealing examples that get the point across – you want a concise showcase that shows potential clients what it is that makes you the photographer they should hire. Sure, you might be tempted to include as many pictures as humanly possible, but remember that your website is not your cloud storage – don’t overwhelm your visitors.
Contact Information Is Vital | Portfolio Design Trends
Check if your website makes contacting you easy. Think about it: your potential clients stumbled upon your website, they absolutely love the pictures they see (as they should!), and now they want to hire you. Can they access your contact info the moment they decide to pick up the phone? Or did you bury the details few clicks away – or even worse, did you leave them out altogether?
What’s most important? Your phone number and email address should definitely be up there, preferably in the footer or the header of each page, but you should also consider setting up a separate contact page with a contact form. This way you’ll be able to ask your potential clients for all the important information they might leave out otherwise, but it will also enable them to reach out to you without ever leaving your website!
Flash Is Officially Dead | Portfolio Design Trends
If you’re still using an older website, it might be outdated in more ways than just one. Design elements aside, if your website was built using Flash, you’re missing tons of web traffic. Not only does Flash take forever to load and oftentimes looks dated, but it also negatively affects your search engine rankings. Search engines see Flash as long empty pages and don’t even bother ranking them, which makes it impossible for your potential clients to find you online, defeating the entire purpose of your website.
SEO Isn’t As Difficult As It Might Sound | Portfolio Design Trends
Many photographers believe that optimizing their websites for search engines is next to impossible because of the lack of the text, so they give up, feeling overwhelmed before they even begin. However, it isn’t as difficult as it sounds once you figure out how search engines work. They essentially crawl websites and index the written content to determine what the website is all about.
To optimize your website for search engines, you’ll want to determine your primary keyword you want to rank high for (Cleveland, Ohio wedding photographer, for example) and use it throughout your website – from the page titles and meta descriptions to the actual image captions and ALT tags, as well as other copy on your website. Which leads us to our next point: the blog page!
Set Up A Blog Page To Keep Visitors Coming Back For More | Portfolio Design Trends
A regularly updated blog is an incredible opportunity to use your target keywords throughout your website and feed the search engine spiders indexing it. But a regularly updated blog won’t keep just the search engines happy – your visitors will enjoy it as well. Photography websites are notorious for being updated every 3-6 months, which means there’s nothing to keep your visitors coming back once they’re done viewing your work.
However, if you come up with a list of 5 topics that will appeal to your ideal client and write about them at least twice a week, you’ll give them a reason to bookmark your website and keep coming back to check your latest content. This way you’ll be the first photographer that pops into their minds the moment they need someone providing the services you’re providing.