Portfolio Website SEO Advice | How To Optimize A Photography Website For Search Engines – The Easy Way
Portfolio Website SEO Advice | We live in a digital age, which means your photography business needs to be online. You’re marketing to the millennials – a generation that grew up with smartphones, tablets, and a constant access to the Internet. However, setting up a website for your portfolio will only get you so far. After all, what’s the point of having a website if no one ever visits?
Sure, you can include the URL on your business cards and hand them out to your potential clients, but there are far more effective ways you can boost your website’s reach. We’re talking about search engine optimization. And it doesn’t have to be as difficult as many SEO agencies would have you believe: there are things you can do on your own to improve your website’s rankings without spending your entire marketing budget. Read on to find out more!
How Google Works | Portfolio Website SEO Advice
As advanced search engines may appear, there are things that still haven’t changed. The ranking algorithms have changed, sure, but search engines still mainly depend on text. They essentially crawl the internet and analyze the text (almost completely ignoring the images and videos) in order to figure out what each page is about. This is bad news for you – photography websites are notorious for lack of text. However, good news is that there are still things you can do to boost your rankings.
Define Your Target Keywords | Portfolio Website SEO Advice
You want your website to pop up when a potential client googles certain words. However, in order for that to happen, the very first step you need to make is figuring out which keywords you want to rank high for and how you can achieve that. Try to target frequently searched keywords that are less competitive. To make sure you nail this step, consider using Google AdWords – it will help you narrow down your selection to the best keywords for your area, particular niche, or the service you’re providing.
Text Is Still King | Portfolio Website SEO Advice
Once you define your target keywords, you need to find a way to use them throughout your website. However, beware of keyword stuffing – a shady tactic that might have worked a few years ago, but will only get you penalized nowadays. People would set up pages filled with their target keywords to boost their rankings. Search engines have gotten a lot smarter since then, and you need to make sure you include the keywords organically.
One of the easiest ways to do that is to set up a blog on your website. You can blog about the funny situations behind the scenes, or share tips and tricks from the industry. This will not only give you a great opportunity to naturally use your target keywords, but will also keep your visitors coming back for more. Think about it: if you update your portfolio every 3-6 months, why would a potential client keep coming back after viewing your works?
Give Some Love To The Page Titles | Portfolio Website SEO Advice
One of the most important factors that affect your website’s ranking are page titles. The title of a web page should be an accurate and concise description of a page’s content, and it’s critical to both the user experience and search engine optimization. This will appear in the search results, so it will not only tell the search engines what the page is about, but will also tell your potential clients why they should click on the result and check out the page.
Make sure you come up with a title for each page that tells the potential visitor what the page is about, sparks their interest and makes them want to click. The title tag is a new visitor’s first interaction with your brand when they find it in a search result; it should convey the most positive impression possible, but it should also be optimized for search engines – meaning, it should contain the most relevant keywords.
Optimize The ALT Tags | Portfolio Website SEO Advice
Because the search engine robots can’t “see” what the images you upload to your website are all about, you need to find ways to give them clues. One of the best ways, in addition to using image captions, is to optimize each picture’s ALT tags. This is the data only the search engines will read, but just because your visitors can’t see it, it doesn’t mean it won’t push your website to the first page of search engine results. Just make sure you use your target keywords for the ALT tags, as well as captions.
Link Building Isn’t A Scheme | Portfolio Website SEO Advice
Another important factor that determines how well your website ranks is its reputation. Google not only analyzes your website copy, but also the links – both the links on your website, and the ones leading to it. But don’t go rushing to buy tons of links; instead, find a way to get on the radar of influencers in your industry and offer to contribute blog posts for their website in exchange for featuring a link to your website. The more influential and established the website that links to your website is, more trustworthy Google deems you and ranks your website accordingly. A single link from a popular website will get you better rankings that dozens of links from unreliable websites.