Powerful Business Cards | Small But Mighty: How To Design Business Cards That Pack A Punch
Powerful Business Cards | By now you’ve learned how vital networking is for your business, but all of your networking efforts might be useless if the people you meet can’t reach you. That’s why it’s crucial to have business cards with you! Your business card doesn’t just convey your contact information. It also sends an instant message about your business and is a direct representation of your brand. It has to match the look and feel of your other marketing materials, and it should be unique to your business.
With all the digital communication mediums available today, your business card might not be your most effective networking tool. However, it is still out there on the front lines, leaving impressions on your potential clients, and providing them with ways to contact you. If you have skimped on the design and printing of your business card, what does that say about the quality of your business? No matter how great your product or services are, if your business card looks unprofessional, you will lose business.
Communication Is Key | Powerful Business Cards
Before you get carried away with the design, remember the main reason for creating your card: to communicate who you are and what you do. All of your other choices should be working to communicate this message effectively. Name, contact information, position, and employer are basics that almost all business cards emphasize. Social media contact information for networks such as LinkedIn, Twitter and Facebook can also be included, if your business actively uses these websites to share information and promote products and services.
The Issue Of Logo | Powerful Business Cards
A business logo is a vital branding element crucial to business card design. Whether your logo is an image with words or just logo type, include it on your business card in a prominent location. Your business card and logo design have to work together to reinforce your brand image. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual mark for your brand. Your brand identity should take center stage on your business card.
Keep It Simple | Powerful Business Cards
It’s essential that you keep the design of the card simple so that the vital details stand out. Although you want your business card to stand out and make a good impression, don’t make it too complicated. A sleek and simple card design may be enough. Remember that business cards are quite small (3.5″ x 2.0″ is a common size), so you won’t have a lot of space for complex designs and graphics. Stay away from card formats that have so much clutter that it makes it impossible to see where one piece of information starts and ends.
Make It Readable | Powerful Business Cards
Business cards are small and because of that it’s critical to include the most important information about your business, rather than trying to squeeze every last detail into such a small space. Too many words will require you to shrink the size of your words, which makes it difficult for potential clients to correctly note contact information. Be sure the type color stands out against the background of the card, too. Light gray type on a white card makes it hard to distinguish letters and numbers.
Have Your Business Cards Printed On Good Card-Stock | Powerful Business Cards
If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. Your business card is not something where you should try to save money. It’s a vital component of your brand and business building efforts. Therefore, don’t choose a cheap paper stock that makes your brand and business look cheap by association.
Double Check Everything | Powerful Business Cards
There is no room for errors or typos on a business card. Make sure the information is perfect. Having errors will devalue the company’s credibility. Also, if your contact information or position changes, don’t scratch out the old information and pencil in the new. Go ahead and get new cards! A handy hint is to read each line backwards, and to read from bottom to top. This will force you to look carefully at each word and number. Check and re-check phone/fax numbers and addresses.