Practical Business Card Tips | Leverage Your Smallest Billboard! Essential Guide To Designing A Business Card That Gets You Hired!

Practical Business Card Tips | Leverage Your Smallest Billboard! ...

Practical Business Card Tips | In today’s world of smartphones, social media and emails, it’s easy to overlook the effect business card, the seemingly small, yet incredibly powerful marketing tool, can have on growing your business. Many business owners don’t even carry them around anymore, which can be a serious mistake. Business cards are no longer used simply to provide potential business partners and prospects with your contact details – business cards are now being used to reinforce your brand, grab the attention of potential clients and showcase your creativity. Business cards are essentially roadside billboards boiled down to their bare essence.

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There are countless free templates online you can download for free, copy and paste your name and contact details, and you’re ready to go… so why should you spend anything more than $10 on a tiny piece of paper? Chances are, the business card you hand out to a potential client will be your very first impression, the one you make long before they even get a chance to see your website, Facebook page, or even your printed portfolio. This, in turn, means the business card you hand out will be critical difference between a potential client hiring you or going to a competitor.

Contact Information | Practical Business Card Tips

At the end of the day, the ultimate goal of a business card is to provide potential clients with everything they need to contact you and hire you, which means the first thing you have to think about are the contact details you’re going to include in your business card. Keep in mind that you have to achieve a balance between providing enough details without cluttering your card and overwhelming the recipients. So, what’s most important? Your name definitely has to be there, along with your phone number, email, and website, but you can also consider including the social media contact information as well.

Show your creativity | Practical Business Card Tips

Business cards are often overlooked, yet powerful marketing material that not only provides your potential clients with the important contact information, but can be used to showcase your creativity. If you’re a part of a creative industry, don’t miss an opportunity to show it, even if it’s just a piece of paper that measures 3.5” by 2”. The way you organize the information on your card, the fonts you choose, and even the overall layout can say a lot more about your business than you think.

Practical Business Card Tips | Leverage Your Smallest Billboard! ...

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While the layout is traditionally horizontal, consider using vertical layout for your cards to make them stand out. Keep in mind that vertical business cards limit the amount of textual information even further, so you’ll need to make sure the information is readable if you choose to go with the vertical layout. Whatever you choose to do, make sure you stick to the standard size. The typical business card measures 3.5” by 2”, which means wallets and business card holders are made to accommodate this particular size. Anything larger than that will be difficult to store, and might make your business card end up in the trash the moment the meeting is over.

Be Careful When Using Colors | Practical Business Card Tips

Using color when designing your business card is a great idea – color can help your business card stand out, emphasize the most important details, and even communicate the nature of your brand. However, you need to make sure the colors you use actually work well together. In order to design a business card that stands out, but doesn’t overwhelm your potential clients, limit the number of colors to 2-3. This will also keep the printing costs under control, as the more color you use, the more expensive it will be.

Pay Attention To Your Fonts | Practical Business Card Tips

When it comes to the fonts and colors used for your business cards, you’ll want to make sure the overall design matches your other branded materials. Hover, another vitally important thing you need to ensure is readability. The last thing you want is having your potential clients squint and struggle to read the contact details when they decide to pick up the phone.

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Practical Business Card Tips | Leverage Your Smallest Billboard! ...

So, make sure you’re not using fonts that are impossible to read, and make them large enough so your potential clients can decipher the information without needing a magnifying glass. And lastly, make sure the font color stands out against the color of the card – for example, a light gray font on a white card will be almost impossible to read, which means your business card is more likely to end up in the trash than anything else.

Boost The Effectiveness Of Your Cards | Practical Business Card Tips

Thanks to the invention of smartphones and other mobile devices, majority of business owners no longer carry around business cards. However, business cards are far from being dead; they’ve just changed. From QR codes that link to your website when scanned, or even to your Facebook page, to augmented reality examples of your work on a smartphone screen, there are plenty of creative elements you can include in your card to boost its effectiveness and add value to it.

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When everything fails, consider including a referral code or a coupon on the back of your cards to entice your existing clients to spread the word about your business and refer you their friends and family. This will not only help boost the effectiveness of your card, but it will also make it stand out and grab the attention of your potential clients, even if they receive dozens of cards each week.

Practical Business Card Tips | Leverage Your Smallest Billboard! …

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