Practical Logo Design Tips | Back To Basics – Fundamentals Of Every Wildly Successful Logo
Practical Logo Design Tips | Have you ever been to a store? Have you ever watched television? Congratulations, you are aware of the importance of business logo design! It’s the iconic face of your small business, and a key brand-builder. Ideally, your company logo improves potential clients’ and partners’ important first impression of your company. A good logo can build loyalty between your business and your clients, create a brand identity, and give your business the professional look of a successful enterprise.
The effects of a successful logo cannot be underestimated; it is a strong icon, and ultimately one of the most important tools for clients to recognize your brand. While using a professional logo designer is the best overall tip for developing the most effective and memorable logo, below are seven additional tips to help you make the most of your logo design.
Engage Your Audience | Practical Logo Design Tips
Logo design is a way of affecting how people feel about your business. That’s why it’s crucial to understand your audience’s emotional needs in regards to the services and products you offer. Know your client base, and use colors, fonts, and designs that will appeal to them, based on client research. Remember to use larger print for those over 60, and vibrant colors for a younger audience in order to have more impact.
Aim For Simplicity | Practical Logo Design Tips
Because logos serve as a way for potential clients to identify your business, you need your audience to remember your logo easily. The simpler your logo design, the easier it will be for them to recognize it. A simple design with legible, clean text is so much easier to remember and recognize, and not easily confused with the abundance of existing logos.
Choose Your Colors Wisely | Practical Logo Design Tips
Colors can play a very important role in any logo design, because they can evoke different feelings and emotions. Interpretations of color may be different depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target market. Only choose colors that match the spirit of your company’s brand or your product. Because color has the power to elicit emotion, the company must first consider the message it wants to convey. A conservative brand will do well with blue, while a modern, passionate brand will make a statement with red.
Select The Right Font | Practical Logo Design Tips
Choosing a font is just as vital as choosing colors when it comes to logo design. The wrong font can dramatically change the message the logo is supposed to convey. Remember, the point of having a logo is to make your business or product stick in the client’s mind. That can only happen if the client can actually read it easily, and without squinting.
Logo Longevity – Think Ahead! | Practical Logo Design Tips
Don’t worry about what everyone else in your niche is doing. Keep in mind that trendy logos get stale fast. The design basis for a successful logo should be timeless elegance, so it will look great no matter how many years have passed, or how many changes the company sees as it evolves. Choose a logo that will stay relevant for 10 to 20 years, maybe even longer. That’s the mark of a good design.
Consider Locations | Practical Logo Design Tips
Logos look very good on a computer screen, but that is not the only place they are used. A well-designed logo will leave the same impression on a letterhead, as it does on an piece of clothing. A logo is your company’s public face, so it has to be easily transferable to any medium that represents your brand — whether it’s a fleet of trucks, packaging, web ads, social media, or all of these. An effective logo is easily recognizable at a single glance, both in color and in black and white, and in any size.
Make It Memorable | Practical Logo Design Tips
These days the average consumer is flooded with tons of commercial messages. Everything from TV ads, and roadside billboards to web banners, and pop-up ads on game apps seems to be screaming at us with a sales message. A great logo design will stand out, and embed itself into sub-consciousness. This can happen for a lot of different reasons, but for a logo to be memorable, it has to use simple lines, and be very easy to recall from memory.