Practical Photography Website Tips | Simple Guide For Setting Up A First-Class Photography Portfolio

Practical Photography Website Tips | Simple Guide For Setting Up A...

Practical Photography Website Tips | Being hired to shoot a project or a wedding requires that you have the entire package – stunning pictures, the right attitude and personality, as well as impeccable discipline — but when it comes down to it, the first thing a potential client will see when doing their research is something that many photographers overlook: the portfolio website. It needs to be flawless. In the same way that a logo represents a business, your portfolio represents your skills and style. If you get it right, you can have clients forever.

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In addition to outstanding pictures, what features are found in effective photography portfolios? What are the most important things to consider when showcasing your work? Gone are the days when you could set up a generic website and let it sit idle for a few years. You are marketing to the the millennial generation, a generation that has grown up with the internet, mobile devices and social networks. Will your website have what it takes to appeal to them?

Consider Your Target Demographic | Practical Photography Website Tips

Your portfolio needs to appeal to your target audience, whether it is a couple looking for a wedding photographer, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t attract any of the clients you want, making lose on potential business. Typically speaking, weddings are full of white, with beautiful flowers and rays of sunshine. If you want to appeal to wedding clients, you need your portfolio to give off the look and feel typical of wedding. At the same time though, if you primarily shoot fashion photography, chances are you need an edgy, modern website that will appeal to your potential clients.

Practical Photography Website Tips | Simple Guide For Setting Up A...

RELATED: Expert Photography Website Advice | 6 Pro Tips To Create The Perfect Photography Portfolio

Only Use High Resolution Pictures | Practical Photography Website Tips

When a potential client goes to your visit your portfolio website, they expect to see high resolution, professional looking pictures. So give them that! Don’t display “full size” images at 300px by 300px. The visitor is there to see your work at its best quality, not a low quality optimized for bandwidth. The optimal image size for the photography portfolios is between 600px and 1200px (big enough to show the details interesting to the visitors, yet small enough to fit various screen sizes and load quickly).

Simplify Navigation | Practical Photography Website Tips

Navigation is the most important element to be considered when setting up a portfolio website. It should be designed as clearly as possible in order to enable the visitors to view the photographer’s works without getting distracted by untraditional navigation. Within a few seconds, a visitor to your website should be able to find the portfolio page, important information about you (where you work, what you like to shoot, social links, etc), and reach out to you in less than a minute. If your portfolio website is too hard to navigate, your potential clients will be easily turned off and will produce more negative feelings towards your work. Rethink your navigation, making it as easy and natural as possible to use.

RELATED: Photography Website Design Essentials | Is Your Website Damaging Your Photography Business? The 6 Elements Of An Effective Portfolio Website

Practical Photography Website Tips | Simple Guide For Setting Up A...

Keep Things Clear And Uncluttered | Practical Photography Website Tips

If people are constantly talking about the design of your portfolio website, chances are, you are doing something wrong. Your pictures are supposed to be the star of the show, so don’t clutter it up with unnecessary design elements. When setting up a portfolio website, you want it to be straightforward, well-structured and organized. You want your content to grab the attention, rather than a distracting design. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be.

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Put Your Contact Info On Every Page | Practical Photography Website Tips

If the goal of your portfolio is to land you new gigs and grow your client base, then make sure potential clients know how to contact you. It doesn’t matter how great your work is, if a visitor can’t get in touch with you, you’re not getting any work. The simplest way is to include your contact information on every page throughout your website — including your portfolio. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well. Remember to think about all your users before you make any final decisions.

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