Print Design Tips | Look Good In Print! Graphic Design Tips And Tricks We Use Every Day For More Effective Business Stationery
Print Design Tips | Lovers of ink and paper, rejoice! Reports of the death of the printed business stationery may be exaggerated after all. Even though we’re living in a world where most of our communication takes place online, a recent study found that consumers are more likely to respond to printed materials than to their online counterparts – and it makes perfect sense! Printed marketing and stationery items are a tangible representation of your business that can do a lot more than simply communicate a message!
The main purpose of business stationery is to deliver a message, whether you want to provide your potential clients with your contact details, or you want to send out a complete list of your packages and services. Not only that, but the stationery that you choose for your business will help clients form an impression of your business – after all, it will often be the very first contact your potential clients have with you – and you want to make sure the impression it leaves is a lasting and a memorable one. Not sure how to go about it? Read on to find out everything you need to know about designing business stationery that not only stands out but also gets the job done!
You Want To Use That Business Card With THAT Letterhead? Really? | Print Design Tips
Business stationery can take a number of forms – thank-you and business cards, letterheads, brochures, envelopes, pens, mouse mats, mugs – the list goes on and on. However, no matter how many items you have in your stationery package, you’ll want to make sure they work well together and there’s a visual consistency tying all the elements together. For example, when you lay down all of your items on the desk, they need to look like they came from the same source!
Consistency will not only look better, but it will actually help build brand awareness and turn your brand into a memorable visual experience. You make sure your shoes match your outfit, so why wouldn’t you make sure your business stationery items match each other? Whether you’re using the same color scheme, or elements from your logo, you’ll definitely need to ensure consistency to get the most out of your stationery.
Don’t Play Hard To Get | Print Design Tips
As obvious as it sounds, make sure you always include contact information on your business stationery. Your potential clients will not try too hard to figure out how to reach you unless you make it as obvious and easy as possible. However, keep in mind that not all items will be large enough to accommodate all the information – so you’ll need to choose the most appropriate contact details for each stationery item.
The name of your business should definitely be there, as well as a phone number and an email address. For larger items, such as the letterhead, you’ll want to consider including additional, less important information such as your social media links and even your VAT number, if you’re a VAT registered company to give the potential client the reassurance that you are an established business and can be trusted.
For Font’s Sake, Limit The Number Of Typefaces | Print Design Tips
Many business owners, especially in more creative industries (such as photography, for example) will go out of their way to showcase their creativity and unique style, including when it comes to font selection. However, what we always tell our clients when designing stationery items for them is to limit the number of fonts used per item to 2 or 3 max. Using too many different fonts will make the design appeal cluttered, but it will also make reading difficult, as the human eye finds it difficult to scan multiple fonts at once. And lastly, you’ll want to stick to your standard fonts throughout your materials to ensure consistency both online and off.
Color Me Interested! | Print Design Tips
Color is one of the most powerful tools we have as designers, and we’ve been using it shamelessly. It can help your stationery items stand out from even the largest pile, communicate a particular message, and tie together all of your materials together into a cohesive package. There are a thing or two you’ll want to keep in mind – using color can definitely add significant amount to the printing costs. More importantly, it can also end up turning off the recipient if you use too many contrasting colors. It’s best to stick with 2-3 colors, mostly neutral colors and one accent color you’ll use sporadically to emphasize important elements and details.
Invest In The Right Paper Stock | Print Design Tips
Creative stationery will go a long way – however, don’t forget about the quality of the paper you use. Thicker paper tends to feel more luxurious, which will help you leave an impression of a reliable and established business. Think about it, no one likes a limp handshake, so why would they like a limp business card, for example? Business stationery that gets dented, or even worse – torn easily will leave a poor impression. If you go cheap on the paper you send to your potential clients, what will that tell them about the quality of the services and products you’re providing?
Adapt For Online Use | Print Design Tips
Any stationery items that you design for printing should be adaptable enough so that you can use them for online communication as well – such as email letterheads, newsletter signup boxes etc. These will need to look the same as your printed versions in order to build up that recognition of your brand.