Pro Photography Business Hacks | 4 Tips For Photographers Starting A Business
Pro Photography Business Hacks | Photography is on the fast track towards becoming one of the most saturated industries out there, with new photographers joining the industry on a daily basis. This should definitely not come as a surprise – after all, photography is a highly creative industry, so it’s no wonder it appeals to so many. Not only that, but the equipment has never been more affordable, which means anyone with some money lying around can get their hands on the basic equipment, watch a few tutorials on how to operate it, and start a photography business.
If you’re passionate about the art of photography, starting your own photography business might be the logical next step. After all, they do say that you won’t have to work a day in your life if you do what you love. However, taking stunning photos will get you only so far. If you’re serious about turning your hobby into a solid source of income, you’ll need to come up with a good plan. And while there are no fail-proof plans, there are certain elements each plan should have. Let’s check them out together.
Define Your Area Of Specialization | Pro Photography Business Hacks
Many photographers are tempted to try and target as many different demographics as possible, thinking they’ll have a better chance of standing out from the crowd. In theory, this might sound like a good idea, but it it’s likely to do more damage than good in reality. You see, each photography niche has a slightly different requirements when it comes to the equipment, but your area of specialization will also greatly affect who your ideal clients are.
Your ideal clients, in turn, will affect pretty much every other area of your business, from the way you brand it to the marketing tactics you use to spread the word. Considering just how many photographers there are out there, if you’re serious about your business, you need to find a way to grab the attention of your potential clients. The only way you can do that is by knowing exactly who they are and what appeals to them. After all, a bride to be and a high-school senior will be attracted to completely different things.
Take Inventory Of The Equipment You Already Have | Pro Photography Business Hacks
Once you determine the type of photography you want to specialize in, and you clearly define your target audience, you’ll need to sort out the equipment. As mentioned earlier, each photography niche has slightly different requirements when it comes to the equipment, but if photography has been your hobby, you might already have a pretty solid amount of gear. Do your research and figure out which items you already own, which ones you need to update, and which ones you need to purchase. There’s no denying that the equipment you use will greatly affect the quality of your work, so make sure you get the best equipment your budget allows.
A very common mistake many photographers make is forgetting about the backup equipment. While a camera dying isn’t tragic for a hobbyist, the very last thing you want is to have it happen to you in the middle of a shoot. That’s why you need to work backup gear into your budget and then build from there. Another thing many beginners forget about is the computer they’ll use to edit the photos and the right editing software. Getting a fast computer will help you not only avoid a ton of frustration, but it will actually save you time – time you can spend shooting!
Set Up Your Pricing Plans | Pro Photography Business Hacks
If the mere thought of discussing prices sends shivers down your spine, don’t worry, you’re not the only one. In fact, most beginners try to avoid the topic altogether. Whether they’re not confident in their skills, or they’re afraid a potential client might go to their competitor because they’re charging less, it’s not unusual to see a photographer leave it up to their potential clients to set the terms. This is a very bad idea! Think about it: if you don’t know your own worth, how is anyone else supposed to know it?
The truth of the matter is that only you know how much money you need to make in order to stay in business, and you need to put together a pricing plan that will allow you to stay afloat. At the end of the day, it’s much better to have a starting point, even if you do have to lower the prices to secure those potential gigs, than to leave it to your potential clients to set the terms.
Start Building Your Online Presence | Pro Photography Business Hacks
Once you clearly define your area of specialization, get the right equipment, and register your business, you’ll need to start promoting your services. There’s no denying that we’re living in a digital age, so you’ll definitely want to start with a professional website. This will not only allow you to get your business in front of thousands of people searching the web for photography services, but it will also allow you to showcase your work in a professional way. Having a solid social media presence is important, don’t get a wrong, but your Facebook page isn’t enough to run a successful business. Think about it – we all take businesses a lot more seriously if they have a website.