Professional Logo Design Tips | Great Tips To Help You Kick Start Your Logo Design
Professional Logo Design Tips | Designing a logo can be a 10 minute job or a 10 day job. While many think that designing a logo is simply a matter of writing the name and possibly putting a little icon next to it, it is in fact, much more that. Logos are visual representations of your company’s goals, values and service to your clients; so keep in mind that viewers may have positive or negative feelings about your business just from seeing the logo for the first time.
Designing a new logo can be a confusing process for small business owners. There are many options to consider – colors, font selection, images, size, shape, etc. There are a million people in the logo design industry today dishing out badly designed logos in bulk for crowd sourcing websites. How do you as a serious business owner stand out from the crowd and create a quality logo that doesn’t suck? Here are some essential logo design tips to consider when creating your company logo.
Be Unique And Clever | Professional Logo Design Tips
Light bulbs for ‘ideas’, speech bubbles for ‘discussion’, globes for ‘international’, etc. These ideas are usually the first things to pop into one’s head when brainstorming, and for the same reason should be the first ones discarded. A logo is what helps differentiate a business from its competitors, so it’s crucial that the image stands out from the rest — something many business owners struggle with. How is your design going to be unique when so many other logos feature the same idea? Stay clear of these visual cliches and come up with an original idea and design.
Research Your Audience | Professional Logo Design Tips
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when creating it, you have to keep this in mind. You may be the most conservative person on the planet, but if you’re trying to market to the hip-hop crowd, your sensibilities are probably different than your ‘audience’. A logo that you like certainly won’t appeal to them.
Consider Your Colors | Professional Logo Design Tips
Colors can evoke different emotional responses in people. You want to make sure that your colors match the emotional tone you want to convey. Bright and bold colors may capture someone’s attention, but could also appear brash; muted tones give off sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Make Sure Text Is Readable | Professional Logo Design Tips
Don’t make text too small or hard to read. If your logo is unreadable, it arouses feelings of frustration, and makes your business seem unprofessional. Keep it simple and legible. Consider the words that you’re conveying – if they’re unusual then a simple typeface might work best; if they’re common words then you can generally be more creative, because they’re easier to recognize.
Avoid Visual Overload | Professional Logo Design Tips
Make sure that your logo doesn’t overwhelm people or give them a headache. It’s particularly important to avoid clashing colors, large blocks of text or a cluttered design, as these will overwhelm your potential clients. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most popular logos have been the simplest.
Size Matters | Professional Logo Design Tips
Your new logo will have to be reproduced at a variety of different sizes – especially in smaller sizes. Too complicated logos can ‘gum up’ when reproduced as a very small image. A logo is your company’s public face, so it has to be easily transferable to any medium that bears your brand —whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. A good logo works as both a highway billboard and a Twitter avatar.
Logo Longevity – Think Ahead! | Professional Logo Design Tips
The durability and longevity of a logo is worth considering. Although it’s impossible to see into the future, it is useful to picture your company 10-15 years down the road? Think about what kind of products and services it will offer, if any at all! Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years?