Professional Logo Designs | Make Your Logo Stand Out! 6 Elements of Iconic Logo Design

Professional Logo Designs | Make Your Logo Stand Out! ...

Professional Logo Designs | Your logo is a vital piece of your brand’s marketing puzzle. It has to be simple, recognizable and memorable. That may sound like a tall order, but the world’s most memorable brands do it with ease. With the power of the Internet, and more eyes watching than ever, it’s crucial for a business to convey its unique message clearly. Since your logo is an essential element of your brand and frequently the first thing a client sees, designing one that appeals to your target audience has to be a top priority.

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Small business owners shouldn’t underestimate the value of a well-designed logo. A logo serves as the ambassador of your business, after all. A professionally designed logo says to the world that you’ve arrived and are ready for serious business. But it can cost big bucks to make a logo that really works, so you’ll want to ensure that you’re spending your marketing dollars wisely. An iconic business logo is creative, clean and classic. To make sure your business logo meets those three Cs, follow these simple logo design tips.

Hire A Professional Logo Designer | Professional Logo Designs

When designing a visual symbol of your business, it’s best to find someone with experience and knowledge in graphic design. It may seem like just another expense, but hiring a designer to design your logo will result in a professional graphic that holds up to the test of time. Even if you think you can create a logo on your own, you probably don’t have the same eye for detail that a professional designer does. If you want a high-quality logo, you need to work with someone that has real design experience, not an “artsy” friend.

Professional Logo Designs | Make Your Logo Stand Out! ...

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Consider Your Brand Personality | Professional Logo Designs

When designing a logo, the first and most vital thing to consider is your brand. What values do you want to convey, as a company and brand? Your logo has to illicit the same feelings that you want associated with your business. As you designed the logo, and your opinion is thus slightly tainted, the best way to know what impression your logo makes is to simply ask a few random people. So show it off, ask what impression they get, and go from there. Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious.

Choose Colors That Convey Meaning | Professional Logo Designs

When taking the brand’s personality into account, you have to think about every element of your design. One of the most important decisions you’ll make when designing a logo is selecting a color palette. Before choosing your favorite colors, consider what they say about your brand and how they’ll make people feel. Every color has a different meaning, and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.

Make Your Logo Unique | Professional Logo Designs

Don’t attempt to imitate, parody or rip off another logo when designing yours. A logo is your brand summed up in one graphic, so when creating your logo design, it’s crucial to keep it original. Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, consider the color, shape, symbolism, and flow of your design. Why not come up with a design that you actually thought up yourself rather than ripping off what everyone else is doing?

RELATED: Successful Logos | The Makings Of A Great Logo: 6 Rules Of Success

Professional Logo Designs | Make Your Logo Stand Out! ...

Don’t Try To Be Too Trendy | Professional Logo Designs

While having a logo that is fresh and modern is a great idea, try not to veer into trendy territory. What’s cool today might be out of style tomorrow. While it is helpful to stay up to date on design trends, it’s more important to stay true to a brand’s overarching personality. A well-designed logo should be timeless, and this can be accomplished by ignoring the latest design tricks and gimmicks.

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Consider All The Places Your Logo Appears | Professional Logo Designs

When designing a logo it’s easy to create a logo that looks great on a computer screen. But will it look good when you shrink it down for stationery and letterhead? Often times, a complicated logo design will work great on a website or billboard, but when you shrink it down to fit on a pen or coffee cup, the illustration or lettering will become illegible. As a guide for business card, brochure or pocket folder printing, your logo file should be 300 dpi by a minimum of 4” tall. Don’t worry about the width as long as it is equal or larger than 4”.

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