Professional Photography Tips | 6 Tips To Expand Your Photography Business Skills: Beginner’s Checklist
Professional Photography Tips | Starting out as a professional photographer can be a very exciting thought. However, we have all seen a lot of photographers start out with all the excitement in the world, but eventually fail as business owners. There’s so much more to running a successful photography business than taking stunning pictures. Reaching out to clients, running a website, and staying relevant are just a few of the tasks that professional photographers can’t afford to ignore. If you’re really going to succeed in this industry, you have to become a great business person.
As with all other types of businesses, your photography business won’t become successful overnight, no matter how much you want it to. There’s so much to think about when launching a business: marketing costs, an online presence, studio space, equipment, and, of course, actual skill in taking and editing your pictures. While the photography industry is incredibly competitive, the following few tips will help you to have an advantage over the competition, and jump-start your success.
Know Yourself | Professional Photography Tips
Ultimately, you’ll have to choose the photography niche which best suits your type of photography. You can start by asking yourself if your favorite photographic style is mainly commercial, journalistic, artistic, portraiture, or wedding photography. Choosing an area of photography to specialize in is one way of standing out in a crowded market. In reality, defining your target market should be where 90% of your effort and time should be spent in the first few years of your business. Once you are known for your expertise, it can be reflected in your charges.
Beef Up Your Portfolio | Professional Photography Tips
Being able to present concrete examples of your work is vital for landing new gigs. Clients will always want to see proof of your talent so they can be sure they will be getting their money’s worth. Everything is online these days, and your photography business should definitely not be the exception to this hard-and-fast rule. Designing your own photography website is a powerful and efficient way to get additional exposure for your burgeoning business. Your website is often the first impression that people have of your business and can be thought of as your virtual storefront.
Set Your Rate | Professional Photography Tips
It is crucial that you have a basic rate to refer to so you can assert your value when you get approached by potential clients. The secret of setting your rate is knowing the competitive nature of the industry. Understand the value your photography services are giving based on the competition you face from other photographers to set a reasonable pricing strategy. Even if you have to make exceptions and lower it to get more assignments in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms.
Network Like There’s No Tomorrow | Professional Photography Tips
Marketing your photography business is going to be a deciding factor to your success. What’s better than networking when you want to build new business relationships? Ask yourself if you are a member of the Chamber of Commerce. How about your local Rotary Club? Find out who your potential clients are and introduce yourself. Get the word out about your business. You see, handing out business cards is one of the most tried, tested and true approaches to marketing, no matter what day and age we live in. Keep your photography portfolio up to date so that you are ready to show potential clients when they ask about your work.
Who’s Up For Some Social Media?! | Professional Photography Tips
Social media is the most effective tool for self-promotion on the Internet today, and you’d be a fool to miss out on it. Whether it’s LinkedIn, Twitter, Facebook or the ever-growing Pinterest, you can’t skip a golden opportunity like social media to tell people about your photography business. For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to appeal to business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time.
Turn It Into A Brand | Professional Photography Tips
Having a catchy name and fancy logo are great, but the details become less important in the grand scheme of things. When it comes to your branding, building something personal, unique and consistent is incredibly valuable. It helps you stand out from the crowd, and communicates who you are. The best way to build your brand and help it grow is to create a great product, consistently instill quality in everything you do, and have excellent customer service.