Professional Photography Website | Creating A Photography Website: Tie Your Website Together With A Strong Narrative
Professional Photography Website | One of the first things you have to do when starting a photography business is to set up a portfolio website that shows off your work and gives your potential clients the information they need to hire you. Whether you’re a professional photographer or just an amateur wanting to showcase your work, building a photography website opens a lot of area for creative expression. In addition to beautiful photos, what elements are found in successful online photo portfolios? What are the most vital things to consider when showcasing your best work?
The secret to effective website design is actually incredibly simple: you have to understand the universal rules of great design and follow them, all the time. A portfolio website showcases the work to potential clients, usually provides some biographical information about the photographer, and makes it simple for people to contact and hire the photographer. We made a list of important “secrets” to successful portfolios. Does your photography portfolio hit each of these points? If not, why not?
Consider Your Target Demographic | Professional Photography Website
Your main goal should be to connect with your ideal client right away – this is accomplished with branding and the overall look and style of the website and the photos that are deliberately chosen to achieve a task. Your portfolio has to reflect your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t get any of the clients you want.
Narrow Down Your Choices Of Images | Professional Photography Website
You will build a wedding photography website quite differently than a landscape photography portfolio website. The main question here is what you want to achieve. Although you may have a large collection of photo you wish to publish in your portfolio, try to limit your selection to the stronger pieces. Too many images in your portfolio can increase load times, and provide the visitor with too many options. It can make your portfolio feel like it is dragging on and on.
Choose A Common Theme | Professional Photography Website
The choice of theme is ultimately a matter of the personal taste, but your photos should be used as inspiration. For example, photographers who specialize in studio work may benefit from a website designed in neutral tones with black and white images as focal points for each page while photographers who want to show off their travel photography may benefit from a website that uses more vibrant color and showcases images in a postcard or snapshot fashion.
Tell A Story With Your Portfolio | Professional Photography Website
Visitors like to know whom you shot for and who they are looking at. They could be really interested in your fashion photography and they’d love to hire you and one of the models you’ve shot before to work together again. When tasked with writing a literal essay, you organize your points in a planned order. You put the strongest arguments at either the beginning or the end of the essay and the leave the weaker points in the middle. It should be the same with your photography portfolio. If you place your strongest images at either the beginning or end of the portfolio, you will hit your visitor the hardest.
Make Sure Everything Is Easy To Understand | Professional Photography Website
Don’t turn your portfolio into a game of mystery. Make sure that categories, sections, labels, and navigation make sense to your potential clients. Make the website dead simple to use. The navigation has to be easy so people can focus on the photography without being distracted by trying to figure out how to use the portfolio. Getting clever with these things might seem like a great idea, and an effective way to stand out, but it will just frustrate your visitors.
Put Your Contact Info On Every Page | Professional Photography Website
Regardless of how great your photos are, if your potential clients can’t get in touch with you, you’re not getting any work. If the goal of your portfolio is to land you new gigs, then make sure a potential client knows how to contact you so you can actually get one. The easiest way is to include your contact details on every page in your website — including your portfolio. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.