Quality Logo Designs | Uniquely Yours: Things Your Logo Should Say About You
Quality Logo Designs | We live in a society painted with company logos. Even kids who can’t yet tie their own shoelaces recognize many logos, or are able to assume what a company sells just by looking at its logo. When designing a logo, you’re packing the entire story of your brand, along with all of its cultural and historical baggage into a small, unique, and memorable symbol. Oh, and the impact has to be instantaneous. No biggie!
Much of marketing is concerned with a company’s image, both on an individual product level, and for the business as a whole. One way companies do this is with their logo designs. Obviously, designing a logo is not a trivial thing; its goal is to give your clients instant identification with your brand, and it is not an overstatement to say that it can make or break your business. When designing a company’s visual identity, it is vital to consider the following basic questions.
Who Are You Trying To Reach? | Quality Logo Designs
This can start out as a simple demographic or customer question. Trendy designs or cutting edge graphics might create an eye-catching logo. However, what if your target demographic is an older crowd? The text may be too small for them to be able to read it, or they may not understand your innuendos. Designing for a lawyer? Ditch the fun factor. Designing for a kid’s TV show? Nothing too serious. We could go on, but you get the picture.
What Message Are You Trying To Convey? | Quality Logo Designs
The first step in designing a logo is not design; the first step is deciding what you want to communicate. This is maybe the most crucial question you need to answer, as it will help you make all of your other decisions. You want to design a logo that conveys the brand image that matches the expectations of your clients. Playful? Geeky? Forward-thinking? Traditional? You have to know what you want to say before you can say it.
What Do The Colors Represent? | Quality Logo Designs
It’s hard to imagine all of the color possibilities until you really begin to stare at a 1,000 different shades of a single color. Keep in mind that some colors are more popular in particular regions, some colors are faddish, some are difficult to replicate in different mediums, and some colors may already be spoken for.
We can recognize color and assign an emotional value quicker than we can recognize a face, and give it a name. When it comes to making a connection with your audience, and setting your brand apart from competitors, start with color. Remember that every color has a different implication, and can bring nuance to your message — don’t fall into the trap of sending the wrong message because of a simple brush stroke.
In What Context Will It Be Seen? | Quality Logo Designs
Will most people come in contact with your brand on a store shelf? On the internet? On coffee cups? Effective logos translate well across different mediums. Will your logo evoke the same meaning on a business card, as it will on a billboard? A well-designed logo is easily recognizable at a glance, both in color and in black and white, and in any size. If your logo relies on fine print and requires additional explaining, you have a problem.
Does It Say What You Do? | Quality Logo Designs
Every good logo has a story. Far beyond simply a pretty sketch, great logos are full of meaning, both obvious and hidden. An effective logo should need only its image – combined with a minimal caption or slogan – to communicate what it is that your business does. However, don’t try to make the logo design do too many things: it doesn’t have to reflect every aspect of the company’s history, or demonstrate what the product or service is.
Is Your Brand Different? | Quality Logo Designs
You’d be surprised how many choose logos that are very similar to their competitors. Kinds misses the point, right? Keep your logo unique and avoid similarity to others. Possible copyright or trademark infringement notwithstanding, customers shouldn’t get confused and identify your logo with a competitor’s instead. The idea of your own logo is just that – your own logo. Stay clear of the visual clichés like light bulbs for ‘ideas’, speech bubbles for ‘discussion’, or globes for ‘international’, and come up with an original idea and design. How is your design going to be unique when so many other logos feature the same idea?