Quick Email Marketing Tips | Opens, Clicks, And Skips: The Photographer’s Guide To Email Marketing
Quick Email Marketing Tips | Photographers are increasingly turning to social media networks to get the word out about their businesses. There’s definitely huge potential to engage people using social platforms – however, many photographers are ignoring a method of online communication that is much more powerful and effective at reaching out to potential clients and building loyalty with existing ones: email. If you want to grow your photography business, reach more clients, and solidify your brand, email is essential to your marketing strategy.
You’ve got your portfolio put together, and your website online. You’ve sent a link to your mom, your favorite coworkers and your Facebook friends. Now you’re waiting… You need something to kickstart those referrals. Something your potential clients can pass along to anyone they know who may need a photographer. Ask an email-savvy photographer when he or she scheduled the most sessions last year and the answer invariably comes back “after I sent out an email.” Read on to learn how easy it can be for you to get started with your own professional email marketing strategy.
Building An Email List | Quick Email Marketing Tips
Your main goal is to build your network of potential clients as large as possible. An email list is the most valuable asset for any photography business. It’s the simplest and most direct way to engage with existing and potential clients and encourage them to do more business with you. The number of subscribers you have is directly related to how many sales you can get instantly. Offer a free gift to those who sign up for your newsletter. Use your client list to its maximum potential by making a database for your email marketing software.
Don’t Let Your Clients Forget You! | Quick Email Marketing Tips
Now you have a ton of people on your email list. No need to get nervous. We’ll outline a plan for what to send them, and when. If you already send out a monthly email newsletter to your existing clients and newsletter subscribers, then kudos to you – this is an incredibly effective way to reach out to your existing and potential clients on a regular basis and keep your photography business and your all-important brand on their radar. Keep in mind that emails are most opened and clicked on during early mornings and weekends. But don’t take our word for it. Experiment a little and see what works best for your business and your clients.
Portraying A Professional Image | Quick Email Marketing Tips
You are a professional photographer, with emphasis on the word “professional“. In order to maintain that status, it’s vital to always convey that image to your clients. Industry’s best practice suggests a maximum width of 600 pixels for email. Any wider and the email will be cut off in email previews and mobile devices. Consider a good balance of text and imagery; your email should communicate a solid message and look professional and appealing even when images aren’t displayed. This is one of the biggest factors that can help set you apart from your competitors, giving you the advantage you need.
Choose Appropriate Images | Quick Email Marketing Tips
Emails should showcase your best work (not simply your most recent work) in a wide variety of themes that appeal to your target audience. While you’ll want to keep a consistent structure and branding in your emails, you should use new images every time you send something out. Start by selecting a series of images that you can use as a style guide. Your selections should exemplify the best of your work and should match up with your potential client’s needs. The images you’re sending should show that you’re always busy creating fresh, interesting photographs.
Build Your Brand | Quick Email Marketing Tips
You’re an artist, and people don’t choose photographers solely on their photography, or the price. They buy you – your personality – your brand. What makes people recognize your photography business? It could be your style of photography, how you convey your personality, your personal story and why you do what you do, the colors and fonts you use in your marketing, the type of finished product you specialize in, and your logo. By bringing your email marketing format into line with other branded material using the same colors, fonts, logo and tagline, you’re reinforcing your brand and improving its recognition, as well as client’s loyalty to it.