Quick Marketing Tips | The Marketing Mistakes That Will Kill Your ROI (And How To Fix Them!)
Quick Marketing Tips | Your business idea is unique, your service is top-notch, and you’re on all the major social platforms. You constantly extend your virtual handshake in every possible direction… yet no one embraces it. Very few people follow, connect, or “like” you. If you’re like most small-business owners, you have a very tight marketing budget. Reassessing your current marketing tactics could reveal that, with a few inexpensive changes, you’d do a better job of spreading the word about your business, getting people interested in your services, and bringing in more sales.
There isn’t one cut-and-dried way to promote a brand. In fact, when you think about all of the possible combinations of marketing activities, there are thousands of opportunities to get the word out about your company. And the best part is you can adapt your marketing activities to what works best for your business. Most small business owners aren’t marketing experts, and many simply aren’t aware of how to build and run an effective marketing campaign. But whether you know a little about marketing, or nothing at all, being aware of some of the most common marketing mistakes can help you avoid them.
Being Unclear About What Makes Your Business Different | Quick Marketing Tips
Your business is not like any other business out there. If it were, you probably wouldn’t have started the company in the first place. In every industry or business, you’re a part of the global economy, competing against the best of the best in the world. You have to know exactly what makes your products and services better and different than everything that’s out there, and be effective at communicating that. Don’t focus your time on social media or building an audience before you’ve figured out what you’re doing in your business — what you want to provide, offer, or sell, and how you’ll do that. Create viable products and services, and get clear on your unique selling points.
Your Audience Is A Mismatch | Quick Marketing Tips
Another serious marketing mistake is that the audience you’ve attracted – through your writing, speaking, or services — is not the audience or community you need or want. One very common mistake of new small business owners is thinking that everyone is their potential client. While it may be true that you sell a product or service that appeals to a bigger audience, when it comes to marketing, you have to narrow down your target to a recognizable demographics, so you can use messaging and marketing tactics that appeal to them directly.
Ignoring Existing Customers | Quick Marketing Tips
There are only a handful of people who haven’t tried Coca-Cola, yet you continue to see their marketing efforts in full swing. Why? Well, unfortunately, there’s always the chance that your existing clients will pack up and leave your brand. Keep in mind that bringing in a new client can be up to six times more expensive than selling to an existing one. What’s more, current clients usually spend 33 percent more than new ones. To nurture your current client base, look for ways to build a strong relationship with them.
Not Being Social | Quick Marketing Tips
To put it bluntly, the Internet is vast – so it’s likely your brand is being talked about somewhere in it. Integrating social media into your small business’ marketing plan is crucial. Social media has exploded in recent years and has quickly become one of the most affordable and effective marketing opportunities for small business owners who can focus their efforts and maximize their time spent on social media to yield big results. The trick to using social media to market your small business is two fold: first you need to select the right network, and second, you need to be clear about what your goals are.
Your Pricing Is Wrong | Quick Marketing Tips
When you’re marketing your products or services, it’s crucial not just to think about how much you think they’re worth, but how much people are willing pay for them. Overprice your service and all your marketing efforts will be wasted. You may think your product is life-changing, or the best thing since sliced bread, but if it’s simply too expensive or ill-fitted for the audience you’re reaching, you won’t get it off the ground.