Quick Photography Website Guide | Get Your Photography Website Up And Running, Pronto! 6 Tips For The Busy Photographer
Quick Photography Website Guide | Setting up a website for your photography business can be one of the most exciting projects you tackle. It’s a great way to showcase your creativity and present your work in a unique and compelling way. Yet, you’d be amazed just how many photography websites out there are downright awful. And there are many photography websites out there! In fact, there’s almost a million of them. Needless to say, this makes standing out quite a challenge. But it can be done! Considering majority of the websites already online haven’t been done well, all you need is the right guidance, a few industry secrets, and just a pinch of creativity.
Not so long ago, photographers had to have printed portfolio books to show their potential clients what it is that they can do. When was the last time you saw a photographer rushing with a heavy portfolio book from a meeting to a meeting? The truth of the matter is that the printed portfolio books are pretty much unnecessary. Sure, they’re nice to have, but your website will do most of the heavy lifting. In fact, most of your potential clients will visit your website long before they pick up the phone and call you to schedule a session or a meeting. If your website doesn’t leave the right impression, they’ll move onto another photographer without giving you a second thought. In other words, you might be losing business because of your website without even realizing it.
Be Unique | Quick Photography Website Guide
You are a part of an incredibly creative industry, and every aspect of your business needs to show that. This is especially true for your website. After all, it will be the first contact a potential client has with your business. And in today’s age of 6-second attention spans, you don’t get the second chance all that often. So, make sure you make the most out of your impression. The first step: make sure your website is unique. To do that, you’ll want to stay away from cheap web templates.
These templates are cheaper than the average cup of coffee for a reason. They’re mostly designed and developed by amateurs or complete beginners. Needless to say, they have all the telltale signs of amateur design. Is that really the first impression you want to leave on your potential client? Not only that, but even if you’re lucky enough to stumble upon a decent template, chances are it’s already being used by many other photographers. This will make standing out all that more difficult. Of course, a generic template won’t be able to convey the nature of your brand either. Which brings us to our next point.
Reinforce Your Brand Identity | Quick Photography Website Guide
If you’re setting up a website, chances are you’ve already got a logo. Of course, you’ll feature your logo on each page to let your visitor know who’s behind the website. However, you’ll also want to use other elements throughout your website to reinforce your visual identity. For example, you can use the color scheme from your logo. Instead of a random color for the Contact button, you can use one of the colors from your logo. If you use this same color scheme throughout other platforms and in print as well, all your materials will look and feel like they came from the same source, turning your brand into a memorable visual experience.
Narrow Down Your Selection | Quick Photography Website Guide
This is a portfolio website we’re talking about, so the main element of your website will be your work. However, when it comes to the portfolio section, you’ll need to be deliberate. Don’t mistake your website for cloud storage – there’s no need to upload every photo you ever took. Instead, go through your work and select only the best examples that showcase your unique style, creative vision, talent, and area of specialization, and leave everything else out.
Keep Things Simple | Quick Photography Website Guide
While you do want to make sure your website is unique and that it stands from the crowd, make sure it doesn’t stand out for all the wrong reasons. Most beginner designers will keep adding unnecessary design elements to ensure the design is unique. However, what they end up doing is overshadowing the work the website is supposed to showcase. You’re a photographer, and you want your work to be the center of attention, not the flashy design. By keeping things simple, you’ll push your work front and center, where it belongs!
So, what can you do to make sure your website is all about your work? First, limit the number of colors you use. You can use white for the background. Avoid distracting patterns that will detract from your work. Then, choose the main color – this will be the color of the navigation bar, sidebars, and other similar elements throughout the website. Just like the background, make sure this color guides your visitors, but doesn’t overwhelm them or detract from your work.
And lastly, pick a call-to-action color. This should be a bold color you’ll use sporadically for the most important elements such as the Contact button, a special banner telling your visitors what to do next. The goal is to make sure your call to action stands out from the page and grabs the visitor’s attention. Needless to say, you don’t want to go overboard and abuse this color. The more often you use it on a page, the less noticeable it becomes, so save it for your calls to action.