Quick Start Online Marketing Guide | You Are What You Post: Essential Online Marketing Tips For The Busy Photographer
Quick Start Online Marketing Guide | The World Wide Web is a tool without limits – you can not only connect with your friends and family and shop, but there’s an unlimited supply of cat videos up there. Sounds pretty darn fine to me! However, if you’re running a small business, the Internet gets even better! Today, businesses have more ways than ever to market themselves, and it’s your job to figure out which ones will work best for you and your photography business. It’s not an easy job, but it can be done!
We’ve been designing websites and logos for photographers for over a decade now, and we’ve seen many go from zero to a hundred really quickly. As different as their services might be, we noticed they all had one thing in common (besides their love for photography): solid marketing strategies. If you’re just starting out in the industry, we’ve got a real treat for you! We gathered some of the best ideas that will propel your business forward and help you book yourself solid!
Know Your Target Audience | Quick Start Online Marketing Guide
One of the first things you should do when starting a business is clearly defining your target audience, but if you haven’t done it yet, it’s high-time you do it! After all, if you’re hoping to grab your potential client’s attention, you need to know exactly who they are. And no, “everyone” cannot be your target audience. You need to define your ideal client, in terms of age, gender, location, and even income. Once you have their persona clearly defined, you’ll have a much better idea how to reach them – after all, you’ll market to new moms a lot differently than you would to a middle-aged agency owner.
Keep Your Website Up To Date | Quick Start Online Marketing Guide
Your website will be the central hub of your online presence – it’s where your potential clients will be able to find all about you, as well as the links to your social media profiles. Most importantly, it will be the place where you can showcase the best examples of your work! Your potential clients will want to check out what you can do for them long before they reach out to you, so make sure that your website not only features the latest examples of your work, but is also easy to use and loads quickly.
SEO Is Not A Dirty Word | Quick Start Online Marketing Guide
SEO, or search engine optimization, gives most business owners headache – it sounds complicated, expensive and not that effective! It becomes even scarier when you consider the fact that search engines index only text – and photography websites are notorious for the lack of text. However, once you figure out the basics, it’s not as difficult as it may look at first. But before you start tweaking your website, you’ll need to figure out which keywords you’ll want to rank high for. It’s best to target long-tail keywords, because you’ll have a much better chance of ranking high for “Cleveland Ohio natural light wedding photographer” than you do for “wedding photography.”
Once you figure out the keywords you want to rank high for, you’ll want to optimize your website and make sure you use the keywords throughout the website. Since the textual content is sparse, you’ll need to smart about keyword placement: use it in page titles, descriptions and even in the ALT tags of each and every image you upload to your website. Also, you’ll want to consider setting up a a blog on your website, which will provide you with ample opportunities to use your keywords in an organic way that will not only appeal to search engines but your visitors as well.
Build A Solid Social Media Presence | Quick Start Online Marketing Guide
Social media is important. And not just for businesses, apparently. Yesterday my niece stopped speaking to me because I didn’t like her Instagram post. There you have it, social media has the power to tear families apart! The good news is not only that I have three nieces, so I’ll survive, but also that social media can be used to build businesses. If you clearly defined your target audience, you probably already have a pretty good idea where your ideal client spends most of their time, and it will be that much easier to get on their radar.
However, keep in mind that it’s called social media for a reason – it’s a two way street, not a marketing platform used to bombard your followers with generic sales messages. Instead, you’ll want to join the ongoing conversation, share tips and tricks, industry secrets and best practices for better shoots. Also, share your appreciation by replying to all messages, tweets and mentions, like and fave the content you find interesting, and share it with your own followers. By sharing high-quality content, you’ll establish yourself as an industry leader and a reliable source of information, which can only boost your business.
Brand It Or Lose It | Quick Start Online Marketing Guide
We mentioned quite a few ways you can use the Internet to market the services you’re providing and propel your business forward. However, regardless if you decide to follow only a few of these tips, or all of them, you’ll need to ensure seamless consistency across all your marketing efforts – whether you’re using the same color throughout, a unique graphic, your logo, or something completely different. The goal is to have your potential clients recognize your brand whether they land on your website, check out your Twitter profile, or take your business card out of their wallets.