Quick Web Design Tips | The Anatomy Of Effective Portfolios: Website Design Tips For Photographers
Quick Web Design Tips | Whether you’re a professional photographer or just an amateur wanting to show off your work, building a portfolio website opens a lot of area for creative expression. Your website is your virtual storefront. Not only is it a powerful way to get more clients, but it’s a really cheap photography marketing tool that you can control completely and find clients outside of the people you already work with.
As the saying goes, your first impression is usually your last. That’s why creating an outstanding website should be one of your top priorities. How your website is laid out, what colors, fonts and images you use (or don’t use) can mean the difference between success and failure. The secret to great website design is really very simple: you’ve got to understand the universal principles of good design and follow them all the time.
Use Your Logo | Quick Web Design Tips
Tell visitors who you are and what you do, right off the bat. Chances are, visitors are coming to your website either because they searched for your specialty or they already knew something about you and came via a direct link. Either way, you want to confirm that they’ve come to the right place. Your logo is a vital element of your brand, so make sure it’s placed prominently on your website. Use a high-resolution logo and feature it in the upper left corner of every page. Also, it’s a good rule of thumb to link your logo back to your home page so that visitors can easily find their way back to it.
Define Your Audience | Quick Web Design Tips
Defining and understanding your target audience is critical to shaping your business, and your website. The images on your homepage should be a direct reflection of the kind of work you want to get. If your portfolio gives off the wrong image, you won’t get any of the clients you want. If you’re a high fashion photographer who sometimes takes wedding gigs, you shouldn’t have pictures of the bride and groom on your homepage. Make sure your website appeals to your ideal client, and doesn’t confuse them.
Showcase Your Best Work | Quick Web Design Tips
Even if you’re using a template to create your website, your homepage should grab your visitors’ attention right off the bat with stunning pictures. Big, beautiful pictures will ideally compel visitors to click through to specific galleries, and then individual pictures. Although you may have a large collection of work you want to share in your portfolio, try to limit your selection to the strongest pieces. Too many pictures in your portfolio can affect load times, and provide the visitor with too many options.
Strategically Order Your Photos | Quick Web Design Tips
When tasked with writing a literal essay, you organize your points in strategic order. You put the strongest points at either the beginning or the end of the essay and the leave the weaker points in the middle. By placing the strongest points at the beginning, you instantly draw in the visitor and grab their attention. You present your very best work first, and last, and have the middle portion of your portfolio with the filler. This strategy is used as you want to grab attention initially, with WOW factor, show them diversity in your work, and then wow them again at the end.
Make Your Contact Info Easy To Find | Quick Web Design Tips
It sounds obvious, but accessible contact information is vital to boosting sales, and is something that many photographers ignore. You should have your info included in an easy-to-find place on your website – whether that’s a standard contact form or your direct email. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t a fan of the telephone, it may be better if they knew your email address as well.
Keep It Fresh With New Content | Quick Web Design Tips
New content is what keeps visitors returning to your website, and depending on your business, repeat visitors might make up a good chunk of your sales (whether it’s prints or new assignments). On top of that, Google loves fresh content – it keeps the search robots coming back to your portfolio, which makes it more likely to rank in search engine results. When you do update, only update if the new content is stronger than the older content. It makes no sense to replace a strong image with a weaker one, regardless of if it’s more recent.