Senior Photography Business Guide | Everything You Need To Know About Starting A Senior Photography Business – 5 Success Tips For Beginners
Senior Photography Business Guide | Whether you’re a wedding photographer in the middle of a slow season and you’re looking for a way to keep yourself busy and the income steady, or you’re just starting out in the photography industry and you’re still looking for an area to specialize in, senior photography might be the right thing for you. Photographing high-school seniors can be a really profitable business, but breaking into the industry might also prove to be really challenging, because even though there are plenty of seniors, figuring out the best way to reach them can be a tricky task. But it’s far from being impossible.
The truth of the matter is that senior photography is a very competitive niche, and starting from scratch can make you feel like David fighting Goliath, but with a solid plan and the right attitude, you too can stand out from the crowd, no matter how saturated the market is, and get yourself booked solid. To help you get a better idea of what it takes to succeed in the senior photography industry, we gathered some of the most important tips for success every photographer needs to know about before jumping in.
Forget Everything You Ever Learned | Senior Photography Business Guide
Starting a senior photography business is one thing – but running a successful senior photography business is a completely different thing. Even if you’ve been in the industry for some time now and you’re looking to switch to senior photography, keep in mind that what works in other niches might be completely useless in the senior photography niche. At the end of the day, this a target audience just like any other, and if you’re taking your business seriously, you’ll need to learn the ropes, do your research, and get a better idea of what you’re getting yourself into.
Up Your Online Marketing Game | Senior Photography Business Guide
Setting up a website is no longer optional if you’re taking your business seriously. Even brick and mortar stores can benefit from having a professionally designed website showcasing their inventory and providing their potential clients will the basic information they need to make a purchase. This is especially true for senior photographers targeting young customers. After all, high-school seniors practically grew up online. I mean, have you tried to have a conversation with a high-school student during a family dinner? If they’re not snapchatting their friends, they’re browsing the Internet.
This means that setting up just any website won’t do you much good. Your website will need to grab the attention of your target audience, notorious for their short attention spans, and showcase your unique style and creative vision. Not only that, but it also needs to convey bits of your personality and allow your ideal client to view your work using pretty much any device – from their iPhones to 27-inch iMacs.
Social Media Is The Ultimate Marketing Tool | Senior Photography Business Guide
Setting up a website will be the very first step towards building a solid social media presence. Young people today spend mind-boggling amounts of time on social media, so you’ll want to figure out where they spend most of their time and find a way to get on their radar. Set up profiles on 2-3 social networks, join the ongoing conversation, and engage your potential clients in a meaningful conversation. Remember, social media is not your traditional advertising platform, so you’ll need to avoid bombarding your friends and followers with generic sales messages.
Instead, you need to share interesting, entertaining and educational content your ideal client will actually find useful. For example, posting tips and tricks on what to wear to a session, sharing make up tips, and other industry-related content will help you stand out from the crowd, build a reputation of a reliable industry leader, and ultimately book yourself solid. Paying attention to your social media strategy can also help you boost website traffic, and the best part, it will require 15-30 minutes a day to maintain your presence once you set everything up.
Write Your Business Plan And Stick To It | Senior Photography Business Guide
Every successful business owner will tell you that in order to accomplish your goal, you first need to clearly define them. By writing your business plan, you’ll be able to track your progress and tweak your efforts to maximize results. A good business plan will also help you avoid some of the most common pitfalls associated with the startup phase, keep your marketing efforts focused, costs under control, and help you make sure you’re not spending more than you’re earning.
Target The Influencers | Senior Photography Business Guide
High-school is an ecosystem of its own – there’s a clear hierarchy, cliques, and pecking order, so to speak. Now, in every school, there are those few cool kids everyone looks up to, and a good business owner will figure out a way to get to those kids and get them to recruit their friends. Having a cool kid sharing your posts throughout social media will do more good for your senior photography business than most paid ads. To give them a reason to send their friends your way, offer an incentive for each new client the bring in. This should be something that has high perceived value, but doesn’t cost you too much, such as a couple of free prints, special discounts and other rewards.