SEO Made Simple | Better Conversion Optimization In Five Easy Steps
SEO Made Simple | Despite popular opinion, the death of SEO has been greatly exaggerated. However, that doesn’t necessarily mean that what was effective in 2006, 2010, or even last year is still effective today. Search engine optimization has changed considerably in recent years much to the amiss of Google’s guidelines. As marketers hone their skill sets, as search engines improve their search algorithms, and as brands across different industries continue to see the impact that organic search can have on their growth, search engine optimization has come far from its humble beginnings to become a recognized strategic field of marketing.
A simple definition of search engine optimization in 2015 is that it is a technical and creative effort to boost the visibility of a website in search engines, with the goal of driving more visitors to it. When it comes to search engine optimization, many businesses are still unsure of what metrics and tactics to use to measure the effectiveness of their efforts and indeed, just how relevant SEO actually is with regards to their marketing strategies. So with all that in mind, here are our top SEO trends you need to keep an eye out for.
Optimize Your Pages Around One Keyword Or Topic | SEO Made Simple
Your visitors (and search engines) need to know what you’re all about. If your homepage has a single slider/banner and just a couple sentences, you need to add more useful content there today! The days of keyword “stuffing” are over, but you still have to keep your pages optimized around one main idea and keyword. Keywords should also appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page text, but you should still be sure to craft each of these items for people as well, not just search engines.
Use Organic Outreach To Build Links | SEO Made Simple
The last five years have brought about a considerable change in how links are shared across the Internet, as well as between websites. Google has devoted a great deal of time preventing people from using links to cheating its algorithms in order to obtain higher SERPs. As link manipulation is being slowly killed off by search engines, there is a genuine need to reach out to real people, those who can influence in your industry. Publishers with a genuine audience are the type Google want, so reach out and engage with these ‘real’ publishers.
Start A Blog | SEO Made Simple
A blog is mainly an awareness channel that will lead to micro-conversions, such as social media sharing, page visiting, etc. These micro-conversions are important, because they keep you at the front of a potential client’s mind when they need the product or service you provide. It shouldn’t be done purely as an SEO play, as simply creating content to stuff in keywords won’t work in the long term.
Instead, write for your target audience and set up a blog that brings people to the site again and again. That’s content marketing for you. Make sure that your content is keywords relevant. Your content should also be more than 600 words for better ranking. These longer, in-depth pieces tend to offer better results for web users and Google tends to rank them higher than shorter articles or pieces of content.
Use SEO-Friendly URLs | SEO Made Simple
Because a URL is one of the first things a search engine sees when determining page rank, keep your URL structure short, descriptive and aligned to the page’s main topic. Ensuring that your URLs help to categorize your website pages makes it easy for the search engine spiders to crawl. it also means a better-organized site, giving your visitors a clear picture of what the website is about, and slightly increases SERPs. In other words, people should be able to guess the topic of a page by looking only at its URL.
Increase Speed | SEO Made Simple
Google is focusing on things which affect the user experience when ranking sites – mobile optimization, website speed and so on. Since 2011, Google has made it obvious that website speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, website speed will continue to be one of the most important ranking factors. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your website will be left in the dust when a user must wait.