Simple Business Branding Checklist | Essential Branding Tips For Any Budget You Need To Know About
Simple Business Branding Checklist | Small business owners, do you know how you can get a word about your business out there? Do you know how you can get your business not just seen, but well-received among your potential clients? In today’s competitive market, it involves something that’s simultaneously respectable and complicated – it involves building a business brand. And while as a small business owner you might think that branding is just for the big shots, paying attention to your brand can really pay off – no matter how small your business is.
A brand is the sum total of the experiences your existing and potential clients have doing business with you. A strong brand communicates what your company does, how it does it, and at the same time, builds trust and credibility. A well-built brand helps potential clients get an idea of what to expect when working with you, understand what sets you apart from competitors in your area and identify your business out of a crowd of others in your niche.
The Benefits Of Business Branding | Simple Business Branding Checklist
The benefits that a strategically built brand can bring are the same as when two people fall in love with each other. When clients connect emotively with a brand — because they share the same values and beliefs — it leads to more sales and brand awareness. It also leads to loyalty, advocacy and can even protect your price even when competitors rely on discounts to boost sales. But what can you do to leverage the power of branding – without breaking the bank? Here are some of our favorite tips for building a memorable brand that positions your small business clearly and effectively in your industry, and helps attract repeat business and referrals.
Start By Defining Your Brand | Simple Business Branding Checklist
Defining a brand can be like a journey of business self-discovery. It can be challenging, time-consuming and even uncomfortable at times. To begin, assess the product or service your business provides, determine the place in the market it holds and research the emotive and rational needs and concerns of your target audience. Do your research. Learn the needs, habits and desires of your past and potential clients. And don’t rely on what you think they think. Know what they think.
Build A Consistent Visual Identity | Simple Business Branding Checklist
From business cards and logo to email newsletters and brick-and-mortar signage, all of your correspondence and marketing materials should look, feel and sound like they come from the same source, both online and off. Consistent, strategic branding leads to a strong brand equity, which translates into the added value brought to your products or services that enables you to charge more than what identical, unbranded businesses command. Set up templates and clearly define your brand standards for all of your marketing materials. Use the same color scheme, logo placement, look and feel throughout to ensure consistency.
Create A “Voice” For Your Company That Reflects Your Brand | Simple Business Branding Checklist
It’s not just what you say, but how you say it. Your company’s voice is the language, tone and rhythm that you use in all your communications. This voice should be applied to all written correspondence and marketing materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. In terms of messaging, reuse brand-related phrases that are your unique selling points, whether they’re used in your brochure, on your website or in the print ads. Feature your slogan or tagline on everything as well — it’s your brand promise boiled down to a catchy, memorable phrase.
Be True To Your Brand | Simple Business Branding Checklist
Letting your clients down by failing to live up to your own promises and brand standards can be harmful for small businesses that depend heavily on referrals. The foundation of brand loyalty lies in great service – a satisfied client is a loyal client. Remember, your clients won’t return to you, let alone refer you to someone else, unless you deliver on your brand promise. So make sure you aren’t making promises that you can’t keep – whether you run a photography business and pledge to deliver the pictures within 24 days, or are a painting contractor who promises to start a job on a Monday at 9:00 AM sharp. Stand by your promises.