Simple Business Logo Design Guide | How To Design A Logo – Essential Design Tips From The Field That Work Like Crazy
Simple Business Logo Design Guide | If you’re about to launch a business, or you’re trying to build a brand, you shouldn’t underestimate the importance of business logo design! It will act as the face of your business, and a key brand-builder. Think about it – if someone asked you to draw the McDonald’s logo, you’d have no problem drawing the golden arches. McDonald’s and other established businesses like Coca-Cola and Apple have timeless, memorable logos, but it’s not just the big guys that can benefit from having a well-designed logo.
For something so important, the design process requires thinking, creativity, as well as systematic planning. In other words, you don’t simply sit down and whip up a logo while listening to your favorite podcast. As if that’s not enough, there’s another problem you have to keep in mind: more logo designs are out there than ever before, and with that comes the challenge of standing out. How do you create something original that’s different than anything else already out there in a sea of identities? And how can you design something quickly without sacrificing the quality?
A Logo Must Be Simple | Simple Business Logo Design Guide
A simple logo enables easy recognition and makes the logo versatile and memorable. It’s vitally important to come up with a balanced combination of simple and quirky — you want your logo to stand out, but you don’t want someone to have to sit and stare, analyzing the logo. Effective logos feature something unexpected or unique without looking cluttered or overwhelming your potential clients. We’re talking about clean, bold lines without a lot of elements to detract from the message you’re trying to convey. Shell Oil’s “gold scallop” and Target’s red and white “bullseye” are excellent examples of simple designs that are bold, identifiable, and evocative of the brand they stand for.
Know Your Brand | Simple Business Logo Design Guide
Without a strong brand identity that your business can really relate to, it’s impossible to create a logo that will appeal to your target audience. Your logo should be the culmination of everything you and your business stand for, so before you start creating a logo, write down what you think about the brand; maybe even set up a mood board with imagery that reminds you of the brand’s ideology. Do you want your logo to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design.
A Logo Must Be Readable | Simple Business Logo Design Guide
The point of having a logo is to make your business or product name stick in your potential client’s mind. That can only happen if they can actually read it, easily, without having to use a magnifying glass. That’s particularly true if your company relies on walk-in or drive-by business; signs that people can’t read are completely pointless, after all. When considering fonts for your logo, make sure you avoid gimmicky fonts, utilize negative space and maybe even tweak an existing font to make it unique. Some logos even become recognizable because of their custom fonts. When all else fails: Turn to your friend Helvetica, a simple font that has been utilized well by many popular brands.
Pay Attention To Color | Simple Business Logo Design Guide
Colors have the power to affect feelings and emotions. Ideally, your choice of color should be made on the basis of the target demographic of clients. Consider the age, gender and cultural orientations of your ideal client, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo already! Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Versatility Pays Dividends | Simple Business Logo Design Guide
In the digital age, where logos will appear on various devices and different materials, you have to come up with something that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. A good logo works as both a highway billboard and a Twitter avatar, so if your logo relies on fine print to communicate the intended message, you have a problem.
Aim For Timelessness | Simple Business Logo Design Guide
Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or getting a new dress, that’s fine, but when it comes to your brand identity, longevity is key. It’s important to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors have.