Simple Photography Branding Ideas | How To Brand A Photography Business – The Only 5 Tips You’ll Need
Simple Photography Branding Ideas | Branding might be one of the most important tasks every business owner must tackle – yet, it’s surrounded with more myths and misconceptions than you think. Many business owners, especially those just starting out, mistakenly believe that branding is something reserved only for the ridiculously successful, international corporations. There are also business owners that think building a brand is having a logo designed and calling it a day. The truth of the matter is that branding is just as important for a small startup as it is for a large company, but the good news is that it isn’t really rocket science!
A solid brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like your photography business? To help you get a better idea of what branding is all about and get the most out of your efforts, we put together a list of the most important elements of any effective branding strategy. Whether you’re just starting out or you want to take an existing brand to the next level, we’re sure you’ll find something helpful in this list, so kick back, relax, and read on!
Get Your Ideal Client Right | Simple Photography Branding Ideas
Investing your time and money would be pretty much pointless unless you know who your target audience is. Yet, you’d be amazed just how many photographers out there start a business without figuring this out! They start out hoping to boost their chances of securing those potential gigs if they target as many different demographics as possible. Instead of booking themselves solid, they fail to engage their potential clients and never reach their full potential. Your target audience will affect everything from the equipment you get to the way you brand your business.
At the end of the day, the brand that will appeal to a high-school senior won’t do you any good if you’re hoping to book more weddings. This is why it’s crucial to clearly define your potential clients in terms of age, gender, location, marital and financial status. Remember, the better you get to know your potential clients, the better your chance of building a brand that grabs their attention! Not only will you know whose attention you’re trying to grab, but you’ll also have a better idea what services you need to offer!
Start Building Your Identity | Simple Photography Branding Ideas
While there are many aspects of a brand, two that are most visible are the name of the business and its logo! When choosing the name for your business, there are two routes you can take. You can either use your own name, or you can come up with a unique name. Either way will work, but keep in mind that the name should be easy to pronounce and remember, and it should be fairly unique to avoid confusion. The same goes for your logo – the last thing you want to happen is to have your logo mistaken for that of another photographer!
Define Your Style | Simple Photography Branding Ideas
Once you come up with a name for your business and you design your logo, you can move onto building the rest of your visual identity. We’re talking about other visual elements, such as the color scheme, fonts, and style of design you use throughout your materials. By clearly defining these elements and setting styling rules, you’ll ensure visual consistency throughout your materials, with will turn your brand into a memorable visual experience. You need to ensure all your materials, both online and off, look and feel like they came from the same source!
Create A Message | Simple Photography Branding Ideas
This might sound harsh, but the truth of the matter is that your potential clients don’t care all that much about you. Yes, starting a photography business might be your dream, and they might be happy for you, but at the end of the day, the only thing they care about is what you can do for them. And it’s your job to tell them! Create a short, informative, concise message that lets your potential clients know what it is that you can do for them! Are you focusing on high quality, affordable prices, or fast turnaround? Or do you aspire to offer outstanding customer service?
While your message is important, don’t forget that the voice you use to deliver your message is just as important. It’s the language and the tone you use to engage your potential and existing clients, whether on your website, through social media, via email, or in person. Just like with every other element, once you create a voice for your business, you need to make sure you’re using it consistently throughout all the platforms you use to engage potential clients. Don’t use a laid back tone of voice on social media, for example, and a formal tone of voice on your website. You won’t sound more reliable – in fact, you might end up sounding inauthentic and confusing your potential clients.
Don’t Be Afraid Of Change | Simple Photography Branding Ideas
Getting your brand right from the get-go is unlikely. And we don’t mean there’s anything wrong with you, your passion, plans, or branding skills. Branding is a process, and it’s practically never over. Just like your business will keep growing and evolving, so should your brand, so make sure it’s an accurate representation of your business and everything you stand for.