Simple Photography Business Tricks | How To Brand A Photography Business – Part 4: Photography Marketing Ideas That Work Like Crazy
Simple Photography Business Tricks | Truth of the matter is that if your calendar is not completely booked up yet, you are still not done with marketing. Even though it may feel like you can’t get the message in front of the right people, especially if you’re just starting out in the industry, marketing does not have to break your budget or overwhelm you, but it does have to be innovative and effective to get clients to choose you out of all the other photographers in your area or niche.
When working professionally as a photographer, taking the pictures can seem like the simplest and most enjoyable part of the process. It’s the business side of things that majority photographers find challenging. You’ve got the technical know-how, but what about the business and marketing side? Strapped for cash and looking for ways to create some buzz around your photography business? No problem. We selected our top 5 photography marketing tips that you can start working on to effectively promote the services you’re providing.
Social Media Is No Longer Optional | Simple Photography Business Tricks
Social media only requires about 10-20 minutes a day, and you will start seeing your reputation grow. When you blog the images from your client’s session, take a moment to share them to Facebook, Twitter or any other social media network your target audience and potential clients use. The clients will share the images with their friends and you’ll get traffic as they point people your way. Why would you want to get on Facebook when you are already have a portfolio website? Because that’s where your clients are, and it’s a great way to engage with them in a fun, social way.
But Don’t Forget About Face To Face Networking Either | Simple Photography Business Tricks
Networking is an incredibly effective way to get your name out there and make connections with other businesses that can lead to partnerships and referral programs. To get the most out of your networking relationships, however, it’s vital that you identify people and business owners to network with that target the same ideal client as you. That way, when those business owners recommend you and your business to their clients, your business will be more likely to resonate with them since your businesses appeal to the similar types of clients.
Start A Blog To Showcase Your Work And Personality | Simple Photography Business Tricks
A blog is a great way to start engaging with your potential clients and let them know what you are all about and what you can do for them. Blogs do require a serious time commitment, but the great thing is, your blog is essentially acting as a blank canvas that you can use to express your creative ideas, share bits about your personality if you choose, and educate clients. Create a list of 5 blog post ideas that would appeal to your target audience and schedule time into your calendar now to write and publish these posts. At the end of the day, a website is like a brochure, whereas a blog is like an ongoing conversation.
Referrals Are Vital | Simple Photography Business Tricks
The average photography business operates largely by word-of-mouth, which makes referral bonuses one of the most effective ways to spread the word about the services you’re providing. This may seem like the oldest trick in the book, but it still works. Rewards like print credits make for win-win situations. Consider offering your clients one free 16×20″ print (only costs you a few dollars) if they will write up a quick testimonial of their experience with you so you can publish it on the blog and then have them share that post with their Facebook friends. When a friend reads a testimonial of someone they know and trust, you are very likely to get their business if they are considering hiring a photographer.
Take Advantage Of SEO | Simple Photography Business Tricks
SEO (stands for search engine optimization) is not as complicated as it may sound at first. Just try to include keywords, relevant web page titles, and descriptions, as well as image ALT tags to give search engines a better idea of what your website is about and therefore, help potential clients find you when they search the web. Consider going back to your most popular blog posts and tweaking them with the suggestions above to make them more SEO friendly as well. Then post a link to them on Google+ so that Google sees the changes right away.