Simple Photography Marketing Tips | Need Some Marketing Magic? Five P’s Of Marketing Your Photography Business
Simple Photography Marketing Tips | If you enjoy taking photographs, you may be able to turn your love of photography into a successful business. Starting your own photography business is a great way to profit from your hobby, but it can be challenging to market a photography business effectively. In today’s competitive photography business, it is not enough to take beautiful photos, and hope your phone will start ringing. However, there’s good news: marketing your photography business does not have to be expensive, or complicated.
Are you a photographer stuck in a marketing rut? Are you searching for ideas on how you can promote yourself, your photography, and your business? Look no further. Photography and online marketing go hand in hand really well. Photography businesses find it easy to communicate with target audiences online, and are not considered “spammy”, because they create quality content. Professional photography is highly competitive, but there are a number of steps small business owners can take to stand out in a crowded market.
Portfolio | Simple Photography Marketing Tips
It’s crucial that you have a website that showcases the best of your work. It doesn’t have to be an extensive catalog of all your images over the years, if anything, it should be a simple website that shows a balanced selection of your work. Your website is often the first impression that people have of your business, and can be thought of as your virtual storefront. Professional presentation of your work is essential, and if you are not ready to throw good money at it, you will not stand out in the overcrowded market.
Presence | Simple Photography Marketing Tips
When you blog the images from your client’s photo session, take a moment to post them on Facebook, Twitter, or any other social media platforms that your potential clients use. Your clients will share the images with their friends, and you’ll get traffic as they point people your way. Pinterest is essentially a way for people to collect and share images of things they like, or convey a concept they want to express. It’s another effective opportunity to connect with your clients, and potential business partners about creative ideas for their sessions, or to express your own creative vision.
Product | Simple Photography Marketing Tips
Choosing an area of photography to specialize in is one way of standing out in a crowded market. A photographer who has one or two areas of expertise or specialization is going to be able to build a much more consistent stream of income than a photographer who boasts of “doing a little of everything”. A professional wedding photographer can effectively advertise their specialty on their website, in their business literature, and throughout their marketing campaigns. They will have to back up their claims of specialization with a portfolio of past work to show to potential clients.
Publish | Simple Photography Marketing Tips
A blog is a powerful way to communicate with your audience what you are all about, and what you have to offer. Your blog is really just a blank canvas to express creative ideas, share bits about your personal life, inform and entertain clients, share images and showcase products. Blog the photographs you take, blog about things that appeal to your target audience, and feature vendors that have similar ideal clients as you. Try to blog at least once a week.
Promote | Simple Photography Marketing Tips
As well as being an expert photographer, you’ll have to learn all about search engine optimization, and social networking to advertise your services. Search engine optimization is not as hard as it sounds. If you have a blog, it’s easy to get started. All you do is include keywords in text, tags and images that will help potential clients find you. Add new blog posts to Google+. Google is giving more and more weight to links posted on Google+ in search engine rankings, so you’ll rank better if you use Google+ at least a little bit. Writing content makes you look an expert in your field, boosting confidence in your clients.
Putting It All Together | Simple Photography Marketing Tips
Getting yourself noticed in today’s busy and information rich world is not easy. If you want to get your photography noticed, get it in front of people as many was as possible. Some of these techniques can be implemented in the next 30 minutes; others require a greater time commitment. Marketing takes time to nurture and grow into a reliable source of leads, so don’t expect overnight results.