Simple Photography Web Design Tips | Four Design Secrets That Will Turn Your Photography Website Into A Powerful Lead Generator
Simple Photography Web Design Tips | Setting up a website can be as simple as purchasing a cheap web template and hitting “Publish!” Setting an effective website, on the other hand, is a completely different story. Sure, we live in a digital era, so having a website is definitely no longer optional. However, keep in mind that you’re marketing your services and your products to millennials – a generation that grew up online, so if your website doesn’t strike all the right notes, it won’t do you any good. And what will using a cheap, generic template tell your clients about your photography business?
Photography is a very creative industry, and every aspect of your brand needs to show that, including your website. A photography website will help you showcase your work. A well-designed website, on the other hand, will allow you to showcase your work, engage potential visitors, build your brand, and grow your business. So, what’s the secret of effective websites? There’s no silver bullet that will instantly turn each visitor into a paying client, but there are some things that will maximize your chances of getting booked. To help you get started on the right track, we gathered the most important elements that, when done right, will get you booked solid.
Get Up, Dress Up, And Show Up! | Simple Photography Web Design Tips
Design, much like fashion, is ruled by trends – some get barely mentioned outside a particular niche, others take the world by storm and either turn into design standards and best practices, or disappear as quickly as they came to be. Templates usually tend to be overly trendy, and they may get dated sooner than you think, but even if you’re designing a completely custom website for your photography business, you’ll need to make sure you’re not following the latest trends just for the sake of following the trends. Instead, come up with a design that will match the nature of your brand, appeal to your ideal client, and showcase your work.
We’re talking about a photography website here, so the photos should always be the center of attention. Yet, you’d be amazed just how many photographers choose to use overly complex templates that only overshadow the photos. If you’re not a web designer trying to showcase your mad design and coding skills, you’ll want to stick with a simple, elegant design that not only pushes your work to the surface (where it belongs!), but will also stay relevant and feel modern for a much longer time.
Brand It Or Lose It | Simple Photography Web Design Tips
In addition to keeping the design simple, we mentioned you’ll want to make sure your website matches and accurately represents your brand, which will help you not only stand out from the crowd of other photographers, but also reinforce your brand’s visual identity and turn it into a memorable experience. So, what’s the best way of achieving a branded look? If you already have branded materials designed, check them all out and see whether there’s a common element, whether it’s the same color scheme, style of graphics, or fonts, and find a way to use it throughout your website. This common thread will tie everything together.
There’s A Lot More To Life Than Being Really, Really, Ridiculously Good Looking. | Simple Photography Web Design Tips
Once you create the perfect design, take a look at the actual usability of the website. The goal here isn’t just a pretty website, after all, but a usable one at that! The first culprit when it comes to websites that are difficult to use is the navigation bar. The average internet user pretty much expects the navigation to be at the top of each page, so give them just that. And feature only the most important links up there so you don’t overwhelm your visitors with too many options. In other words, try not to get too creative, otherwise your visitors might end up distracted by trying to figure out how to navigate the website instead of focusing on your work.
Boost Your Calls To Action | Simple Photography Web Design Tips
In order to set up a website that generates leads, you need to first clearly define what exactly a lead means to you! Is it a new client, or perhaps a new newsletter subscriber? Once you know your goal, you’ll have a much better idea what you need to do in order to achieve that goal. Whatever your goal is, though, your most powerful tool will definitely be a call to action – a link, button or text telling your visitors what it is they should do next. Most common calls to action on photography websites are Book Now, Subscribe To Our Newsletter, Contact Us, but social media links and share buttons can be considered calls to action as well.
It’s important to note that these elements should stand out from the page and grab the attention of the visitor. And no, we don’t mean you should have a dozen of flashing arrows pointing at the button – even though you’d be amazed how many websites still use that tactic. We, for example, use color to make the calls to action stand out every time we design a website, or even make the text slightly larger to make sure the visitors notice it. Just make sure you don’t use that accent color too often, otherwise it won’t stand out.