Simple Photography Website Design Ideas | Does Your Website What It Takes To Take Your Photography Business To The Next Level? Find Out!
Simple Photography Website Design Ideas | What’s the first thing you do when you’re considering purchasing a product or a service? If you’re anything like most people today, you’ll turn to Google. And your potential clients are no exception. This means that, if you’re serious about your photography business, you can’t afford to neglect your online presence. So, where do you start? It’s easy – start with a website.
No, setting up a Tumblr page and calling it a day isn’t enough to set up a solid online presence. While there’s nothing inherently wrong with social media, it’s simply not enough. In fact, you’ll definitely want to come up with a good social media plan, but only to support your marketing strategy. The ultimate goal of every social media account you set up should be to drive potential clients to your website. And what they see there will be the difference between success and failure. Here’s how to get it right and set up a website that gets you booked solid.
Don’t Let Your First Impression Be Your Last | Simple Photography Website Design Ideas
Not so long ago, photographers had to carry physical portfolio books from one meeting to another. Nowadays, however, if a potential client wants to check out your work before booking a session, they won’t call you to schedule a meeting. Instead, they’ll look you up online. While they can check out your work on Facebook, having a well-designed website will help you appear more reliable and trust-worthy. This will also tell your potential clients you’re serious about your business enough to invest in a website. As a result, they’ll feel more comfortable hiring you.
Don’t Be Afraid To Be You | Simple Photography Website Design Ideas
You’re a part of one of the most creative industries. However, you’d be amazed just how many photographers out there settle for a cookie-cutter solution and use a generic web template. There are many photographers out there competing for the same potential clients, and new photographers are joining the industry each day. Think about it – how are you supposed to stand out if your website looks just like any other website out there? Make sure your website is 100% custom, and you’ll be much more likely to stand out.
That’s not even all. Even if you are lucky enough to stumble upon a template not many other photographers are using, it doesn’t mean it’s a good idea to invest in it. There’s a reason why templates cost less than the average cup of coffee. These cheap templates are usually designed and developed by complete beginners or amateurs, and they have all the telltale signs of poor design. If you let your potential clients know you don’t care that much about the quality of your website, they’ll just assume you don’t care about the quality of your website either.
Your Website Should Reflect Your Brand Identity | Simple Photography Website Design Ideas
Setting up a unique website isn’t the only goal you should keep in mind. Since your website will mostly be the first contact a potential client has with your business, you need your website to do more than simply showcase your work. More precisely, you need your website to accurately reflect your brand identity. Is there a particular color scheme you use for your other marketing items? What about fonts? Is there a particular font you used in every marketing item you use? Both of these elements will convey the nature of your brand and help you maintain consistency throughout your materials, both online and off.
Understand Your Goals | Simple Photography Website Design Ideas
Why are you setting up a website in the first place? If you’re anything like most photographers out there, you’re setting up a website to showcase your work and grow your client base. Yet, you’d be amazed how many photographers set up unnecessarily complex websites that overshadow their work. You’re showcasing your work, not your developer’s mad skills. Don’t make your website unique by adding countless unnecessary design elements that will only overshadow your photos. Remember, your photos are the star of the show, and a simple design will push them front and center, where they belong!
Another important goal of your website is to grow your client base. This can only happen if your potential clients can reach you and book a session, which is why it’s crucial you feature your most important contact details on each page. We’re talking about your email address and/or your phone number in the footer or the header of each page. This way, a potential client will be able to find the right information the moment they decide to pick up their phone. Of course, you’ll also want to set up a separate contact page with all the other contact details.
Achieving Simplicity Is Easier Than You Think | Simple Photography Website Design Ideas
So, how do you go about creating a unique website that’s simple? Easy! First, since we’re talking about a photography website here, you want to keep the selection of colors down do 3-4 colors max, otherwise they might end up detracting from the photos you’re trying to showcase. Then, limit the number of fonts as well, as the human eye finds it difficult to read multiple fonts at once. You can also simplify the navigation bar. Feature only links to the most important pages and tuck away all the other links in the sidebar or the footer of the page.