Simple Photography Website Designs | 6 Must-Haves For An Effective Portfolio Website! How Does Yours Stack Up?

Simple Photography Website Designs | 6 Must-Haves For ...

Simple Photography Website Designs | Even the kids that can’t yet tie their shoelaces know that setting up a website for your small business is no longer optional – and photographers are no exception. What many small business owners fail to understand, however, is that not all websites are created equal. In order to stand out in today’s incredibly competitive market, you need to bring your A game. In other words, a website that you set up five years ago and left it sit there idly could be doing more damage to your business than good.

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Google tells us that there are over a million photography websites online right now, which is bad news for you. However, if you’re hoping to turn your website into a powerful marketing tool, there are good news – most of the photography websites are terrible. To help you stand out from the crowd and hit the ground running the moment you publish your website, we’ve gathered some of the most important tips, tricks and best practices that will help you set up a website that works!

Let Your Work Shine Bright! | Simple Photography Website Designs

You’re a part of a creative industry, and we get that you want to show it. However, when it comes to the actual design of your website, it’s best to keep it simple. At the end of the day, you want your work to take the center stage, not a flashy design. If your visitors can’t stop talking about the design of your website, barely mentioning your work, you should definitely consider a redesign to simplify the website and let your work stand out. After all, you’re a photographer, not a web designer, and your website needs to show that!

Simple Photography Website Designs | 6 Must-Haves For ...

RELATED: Portfolio Website SEO Advice | How To Optimize A Photography Website For Search Engines – The Easy Way

Your Website Is NOT A Cloud Drive | Simple Photography Website Designs

As proud as you might be of the work you’ve done so far, there is no excuse for treating your website as a backup storage and dumping absolutely every picture you ever took in there. Take the time to go through all of your work and choose the examples that convey your unique style of photography and your skills best, and showcase only the best of them. By limiting the number of pictures you upload to your website, not only will your potential clients see a selection of your finest work, but your website will apear more structured and professional.

Contacting You Shouldn’t Be A Treasure Hunt | Simple Photography Website Designs

The ultimate goal of your website is to get your potential clients to check out your work and hire you, which can only happen if they can reach out to you easily. Yet, you’d be surprised how many photographers have their contact info buried several clicks away, or forget to include them at all! Think about it – if you make your visitors click around looking for a way to contact you, how hard do you think they’re going to try?

Because you want to make contacting you effortless and seamless, it’s best to include the most important details, such as your email and phone number, in the footer or the header of each page. You should also consider setting up a separate contact page with a contact form. This will not only make contacting you easy, but you can set which information your visitors need to provide before contacting you, plus, they won’t have to leave your website to open their mail client, which means they might stick around longer and view more of your works.

Navigation Is The Last Place To Show Your Creativity | Simple Photography Website Designs

We’ve been in the design industry for years now, and we’ve had countless clients share their creative ideas for the navigation bar with us. Creativity is great, don’t get us wrong, but we can’t stress this enough: do NOT get too creative when setting up the navigation. It will not only affect your search engine rankings, but web users actually got used to seeing certain things when it comes to websites – and a simple navigation bar with all the important links at the top of each page is one of them. Don’t make it hard for your visitors to get from one point to another. Instead, make it as easy as possible, so they can focus on how stunning your work is, instead of trying to figure out how the navigation works.

RELATED: Effective Photography Portfolio Websites | What Makes A Good Photography Website? 6 Things All Best Online Portfolios Have In Common

Simple Photography Website Designs | 6 Must-Haves For ...

Mobile Optimization Is No Longer Optional | Simple Photography Website Designs

The technology we use on a daily basis has evolved so much so that what we thought was impossible ten years ago is pretty much a standard nowadays. And thanks to the considerable price drop, people walk around with tiny computers in their pockets without even thinking about it. This, in turn, means that your business needs to stay on top of the trends – and having a mobile-friendly website is one of the most important ones. If your portfolio website doesn’t look just as stunning on a smartphone screen as it does on a desktop computer, your potential clients will abandon it and never look back. So, if your website doesn’t work seamless across different devices and screen sizes, it’s definitely a time for a revamp!

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Blog Like Your Life Depends On It… Because It Sorta Does! | Simple Photography Website Designs

We all know that search engines index every page by analyzing the text on it, which is a serious problem for photography websites, as they’re notorious for the lack of text. But there’s a simple fix: blog! Having a regularly updated blog will be a great way to keep your website fresh, and if you use the right amount of your target keywords, on top of search result pages as well!

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