Simple Portfolio Tips | Take Your Portfolio Design From Flat To Fabulous: 4 Steps To The Perfect Website Design
Simple Portfolio Tips | The presentation of your work is one of the most vital elements of the success of your photography business. Even if your work is absolutely stunning, it won’t speak for itself if the presentation isn’t just as strong. Whether you want to shoot weddings, portraits, commercial jobs, or work for an environmental group to save a piece of the earth, a portfolio is the most effective way to show a potential client your skills and talent.
When a portfolio is designed right, you have the advantage over other professionals in your industry. In today’s variety of creative and catchy photography portfolios, you will have to put your best foot forward in order to make your work stand out from all the clutter online. If you already have a photography website or you’re just starting out, this guide will help you build a powerful and appealing portfolio website that boosts your photography business.
Define Goals And Audience | Simple Portfolio Tips
Every portfolio must have a specific goal. Before you start designing a portfolio website, it is crucial to define goals and purposes of your future portfolio. Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If you want to do more weddings, your portfolio has to showcase portraits of couples, groups, wedding events like the bride throwing the bouquet, and still-life shots including flowers, rings, and invitations. If your portfolio gives off the wrong image, you won’t get any of the clients you want.
Quality Over Quantity | Simple Portfolio Tips
Photography portfolios are all about leaving the best impression possible, but you’re not going to do that by holding back. Don’t be afraid to trust your gut, because if you create something that excites you, it’s probably going to excite your clients as well. Showcase only the work that you are really proud of, that looks the best, and that appeals to your target audience. Remember, it’s always better to have a portfolio of a few projects that are brilliant, than dozens of projects where some of them are just alright.
Keep Things Simple, Clean, Uncluttered | Simple Portfolio Tips
If people are constantly talking about the design of your portfolio website, then you are probably doing something wrong. Your work is supposed to be the star of the show, so don’t clutter it up with useless design elements. You’ve only got a few seconds to make an impression when somebody visits your portfolio website. Don’t waste it with a slow-to-load flash intro, or a home page that doesn’t immediately showcase your work, and doesn’t communicate why you’re different from all the other photographers out there.
Make The Navigation Simple | Simple Portfolio Tips
People’s attention spans are short. Your online portfolio has to be fast and easy to browse. Navigation is the most important element to be considered when building an online photography portfolio. It should be designed as clearly as possible for the visitors to view your best works. If your website is too hard to use, your visitors will be easily turned off and will have more negative feelings towards your work.
Who Will Look At Your Portfolio? | Simple Portfolio Tips
Well, no one. Portfolios don’t go out and find people. The fact that you have built a stunning showcase of your work won’t bring in one client. One of the benefits of an online portfolio is that each piece of work you share online can stand on its own; it can easily be shared through social media or showcased on other websites. Including buttons to share your work on social media (e.g. Twitter, Facebook, Google+) can help bring more exposure and an audience to your portfolio website. Promote your work on social media whenever you add new projects to draw attention to fresh work as well as your overall portfolio.
Keep Your Portfolio Fresh | Simple Portfolio Tips
Keep in mind that your work doesn’t end with just creating your portfolio portfolio. You’ll also want to regularly update it. Most photographers improve over time and that’s why you need to keep your portfolio fresh with new projects, as long as they are better! When you do update, only update if the new content is stronger than the older content. It makes no sense to replace a strong image with a weaker one, regardless of if it’s more recent.