Simple Portfolio Website Tips | Get More Out Of Your Website! Web Design Tips For The Computer-Challenged Photographer
Simple Portfolio Website Tips | Setting up a website for your business is no longer optional, regardless if you’re running a photography business, an online store, or a local brick-and-mortar hardware store. Most business owners came to realize the importance of building their online presence, and thanks to the considerable price drop, there are now more websites out there than ever before. With this comes a challenge of standing out! What can you do to make sure your website stands out and grabs your potential client’s attention?
Photographers especially feel this pressure. With new photographers joining industry each day, photography websites are popping up like mushrooms and making it more difficult for a photographer on a limited budget to stand out from the crowd. But, are they really? Out of almost a million photography websites out there, majority are pretty bad. And we do mean laugh-out-loud bad. So, to help you set up a website that not only appeals to your potential clients, but actually helps convert them into paying clients and loyal brand ambassadors, we put together a list of the most important, yet ridiculously simple portfolio website tips even your grandma would understand. Let’s check them out!
Don’t Upload Every Photo You Ever Took | Simple Portfolio Website Tips
You’d be amazed just how many photographers out there don’t bother taking the time to go through their work and select the best examples to feature on their websites. Instead, they simply dump their archive up there and never look back. This is a really bad idea for several reasons. First of all, as talented as you may be, not all photos are your best photos. Your portfolio is a compilation of your best works that showcase your talent, unique style, creative vision, and even your area of specialization, so be deliberate when putting together your portfolio. Remember, it’s better to have a dozen of stunning photos on your website than to have hundreds of photos, some of which, if not all, are pretty dull.
Simplify Your Website | Simple Portfolio Website Tips
Web templates is a troubling phenomenon – more photographers are choosing to get cheap templates that mostly showcase all the telltale signs of amateur design. Remember, your potential clients are likely to check out your website long before they reach out to you, and what message will you send them if you decide to cut corners on your first impression? Even if you do happen to stumble upon a decent template, chances are it’s already being used by many other photographers, some even in your area. A website your visitors feel like they’ve already seen countless times won’t do much good for you either! After all, the last thing you want is to have your website mistaken for a website of another photographer.
You’re a part of a creative industry, and you need to make sure every aspect of your brand is completely unique. Needless to say, this goes for your website as well. However, don’t sacrifice the effectiveness of your website making sure it’s unique. Remember, the primary goal of your website is to showcase your work, so make sure it does just that! An overly complex website will definitely stand out as unique, but it might end up overshadowing your photos, so unless you’re a web designer, a complex website won’t do you as much good as you might hope.
Complete Responsiveness Is Paramount | Simple Portfolio Website Tips
Not so long ago, if we wanted to browse the internet, we had one option – our desktop computers! Remember that AOL dial up sound? And the painfully slow websites that took forever to load? Well, the times sure have changed! People are using tons of different devices to access the web, whether a PC, a laptop, or any of the mobile devices such as tablets and phones. While you had to optimize your website only for PCs just a few years ago, today there are a myriad of devices and screen sizes being used to view your website and it’s your job to ensure it looks just as good on every one of them!
This is why we use responsive design when designing and developing a website for our clients. Instead of setting up two websites – one for the PC and the other one for mobile devices – responsive design allows us to set up a single website that automatically (and you’d think magically!) adjusts and rearranges to take advantage of each and every pixel of the available screen real estate. If you’re not really convinced and still believe no one would use their mobile devices to view photos, just remember that Instagram was a mobile-only platform for sharing photos. Responsive design is so important, in fact, that even search engines give higher rankings to mobile-friendly websites.
The Most Underrated Marketing Tool: Your Blog | Simple Portfolio Website Tips
Setting up a blog on your website might not be at the top of your list of priorities – after all, you’re a visual artist. However, it should definitely be one of your priorities, considering the practically endless benefits a blog brings to the table. It will improve your search engine rankings, because it will allow you to use your target keywords on a regular basis and in an organic way. But not only that – photography websites are notorious for being updated 2-3 times a year, so a regularly updated blog will give your visitors plenty of reasons to keep coming back for more, even after they’re done viewing your portfolio.