Simple Small Business Tips | Become a Photographer: Beginner Start-Up Guide
Simple Small Business Tips | For many starting photographers, running a successful photography business would be a dream come true. But now it can be a reality. The photography industry offers many opportunities for keen beginners who want to make a living from it. The goods news is that among the roughly 155,000 fully employed photographers in the country, more than half are self-employed. And the photography profession in general should grow by 10% through 2016. If you want to be a part of that growth, keep in mind there are so many things that go into starting a photography business. Let’s discuss some of the things that you need in order to get your photography business up and running.
The photography business can be incredibly demanding, both financially, and in terms of work hours. But if you are passionate about photography, and you are okay with a bit of unpredictability, it may be the perfect job for you. High quality digital cameras are now really affordable, and what’s more, with an economic downturn and rising unemployment, using that photography kit to earn a bit of money sounds tempting to more and more people. If you’re thinking of becoming a professional photographer, this is what you have to know to succeed.
Which Niche Should You Choose? | Simple Small Business Tips
Photography is usually a business for one-man-bands. There are several different types of photography, but wedding photography is the most high-profile money-maker at the moment. Wedding photography is generally recognized by most photographers as being a highly-skilled job – not only in terms of taking photos, but handling all sorts of people at a really emotional time. When photographers aren’t shooting, they are typically fielding questions from potential clients and communicating with existing clients on the progress of their shoots. They must also run their website or blog, and work on marketing their business to attract more clients.
An Average Day | Simple Small Business Tips
If you’re starting and running your own business, you have to wear a baker’s dozen of hats. You are a photographer, customer service expert, accountant, marketing and sales representative, social media whiz, and branding dude. Your day will obviously depend on the style of photography you offer, so it’s hard to say what your hours and tasks will be. The sooner you realize that you’re going to need to become good at a LOT of different things, the sooner you can start improving at them all. Amazing photography skills are vital, don’t get us wrong. But you have to have a LOT of other ones if you’re going to make a business out of it!
People Skills Are The Most Important Skills | Simple Small Business Tips
Photography is a people business. Even if you’re a landscape photographer, your clients are people. And the better you can work with, and take care of, the people you do business with, the more success you’ll see. You need good people skills, especially with kids, and making people feel relaxed and calm is also helpful because when people are at ease the photographs will turn out better.
Training | Simple Small Business Tips
Professional photographers take a range of training paths, but there are two main ways they work on your skills. Some get their skills through being an assistant to an experienced photographer, while others learn the trade through college courses or other classes. A quick Google search should bring up a list of training courses in your area, and you should have sufficient choice to shop around.
Market Or Die | Simple Small Business Tips
Starting an email marketing campaign is the number one secret weapon that will help you to grow your portrait business faster than anything else. Yet many photographers never take advantage of this incredibly powerful marketing tool. Does this sound familiar? You start something up. A blog. A website. You press publish, sit back, and wait for the inquiries, and comments to pour in. And then nothing happens. It is vital to promote and market you business in a variety of ways. It may be helpful to display samples or brochures with your work in local shops. If you are a wedding photographer, you may consider advertising in bridal magazines or going to wedding fairs.
Make Sure You’re Insured | Simple Small Business Tips
For photography business owners equipment and liability insurance are the most critical insurance policies to secure protection. Even though you may be set up as a limited liability company (LLC) or a corporation, there is no limit to the need for business insurance. Make sure you’re fully insured – accidents and mistakes do happen. Talk to your local insurance broker about professional indemnity, public liability and product liability insurance.