Simple Social Branding Tips | Social Media’s Dirty Little Secret: 6 Ways Social Networks Can Help Build Your Brand
Simple Social Branding Tips | Building a trustworthy brand for your company requires more than just advertising or online marketing. While social media content and advertising can tell clients what your business can do for them if they buy your product or subscribe to your service, branding through social networks is about empowering clients. Not only does social media provide the analysts with its vast amounts of data, it also offers an outlet for the more creative types. Passionate and creative individuals that understand how social media works can go from zero to hero in no time. So why are most small business owners hesitant to join the conversation?
Keeping brand consistent between your physical and online presence gets even more challenging with mobile devices booming and social media growing more than ever before. One of the simplest things you can do as a social media marketer is to make the best of your social media profiles. It only takes a few minutes to improve a social media profile, and most of the optimizations can be done when you first sign up.
Establish Your Brand Voice | Simple Social Branding Tips
This is fairly basic stuff, but before you go out on Twitter and Facebook to market your brand, you have to decide what exactly your brand stands for. Focus on your values and mission to make your business stand out from the get-go, then take a look at how this compares to your offline and traditional media voice. It is incredibly important to stay consistent across all platforms, and that goes for social media too. Don’t use different taglines on different social platforms, as this will only result in no one knowing what your tagline actually is, and it will create brand confusion.
Know The Rules Of Each Platform | Simple Social Branding Tips
Both visually and textually, there are different rules for each social platform. For example, Facebook and Google+ have different banner size and text limitations. So while your goal is consistency, make the most out of every social profile, rather than finding the lowest common denominator. Keep in mind that you don’t have to have a profile on every platform, just on the ones where you can make a meaningful impact to your audience’s community. The better you know your audience, the better you can choose the social platform that your target audience actually uses.
Keep Your Profiles Fresh | Simple Social Branding Tips
Followers use social media profiles to stay abreast of important brand related news. Do you have an upcoming product launch? Are you sponsoring an event in a few weeks? Don’t promote different campaigns across different platforms. This will confuse potential clients as to what your company is promoting, which will render your campaign less effective.
Link To Other Social Media Profiles | Simple Social Branding Tips
One of the most effective ways to activate your brand loyalists on another social platform is to tell them about it. Simple updates informing fans that you just created an Instagram account can do the trick. Make sure that each profile you have has links to your other social media profiles so that followers can keep up with you on all of your social platforms. Physically linking your social websites together is an easy way to strengthen the consistency of your brand.
Link To Your Main Website | Simple Social Branding Tips
Make sure your main website is listed on each of your social profiles. This will boost your brand, and it will help your clients distinguish between the official versus unofficial profile pages. Provide valuable content to your fans and followers, not just product advertisements. Start a blog on your website and create useful content that doesn’t necessarily advertise your products. Use the 80/20 rule. 80% of the time share your expertise in your field by posting content like how- to’s, answers to common questions and behind-the-scene tips. This will keep your fans engaged with your brand and help them be more receptive when you do mention your products and services the other 20% of the time.
Engage Current And Potential Clients | Simple Social Branding Tips
One-way messaging from businesses on social media websites is one of the most common mistakes most brands make. Simply posting promotional messages don’t engage customers or drive more followers to your website. This is your opportunity to interact with your customers and get to know them. Social media is also immediate, therefore, its important to respond in a timely manner.