Small Business Advertising | Need a Small Business Advertising Idea? 5 Fundamental Secrets For A Successful Small Business
Small Business Advertising | Today, businesses have more ways, and places than ever to advertise themselves. But choosing a marketing method, especially when you are a small, or even a mid-sized business with a small budget can be difficult. Banner ads and print ads tend to be expensive. And they are not necessarily the best way to advertise your business. However, marketing doesn’t have to always be hard or expensive. Sometimes the simplest ideas are the most effective.
If you’re a small business or new startup, you don’t have money to waste on expensive advertising like bigger companies can. To compete on the same level but with a smaller budget, you have to market smarter. Here are some low-cost, but highly effective advertising tips to help any small business find clients and generate sales quickly.
Use mail-outs | Small Business Advertising
Print your best small ad on a postcard and mail it to your potential clients in your targeted market. A small ad on a postcard can drive a high amount of traffic to your website, and generate a flood of sales leads for a very small cost. Get a professional-looking brochure, business card, advert or flyer printed up, and make sure you include it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential clients will have something tangible they can refer back to in the future, even if they don’t need it right now.
Blog | Small Business Advertising
A blog is an effective, low-cost way of engaging with existing clients, as well as attracting potential ones. Make sure you update it regularly with relevant content to keep your subscribers interested. By giving your potential and existing clients informative, non-salesy content that you can house on your blog, promote on social networks, you can effectively establish yourself as an expert in your field.
Create a cool giveaway | Small Business Advertising
If someone has the chance to experience your product or service, chances are they will want to buy more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable buying something they have been able to try out first. When thinking what your company can give away, make sure it’s something your potential clients won’t want to throw away or easily lose in their desk or bag.
Local website advertising | Small Business Advertising
People are spending more time online than ever before. Cover all your small business advertising bases by making sure that your small business is listed on websites providing business information for your local area. Set up online accounts on local business directories, such as Yelp and Foursquare. The online guides help people find local businesses, restaurants, retailers and more.
Take advantage of your clients | Small Business Advertising
Your clients already know and trust you, and it is far easier to get more business from them than to get any business from somebody who never bought from you. Take advantage of this by creating some special deals just for your existing clients, and announce new products and services to them before you announce them to the general market.
Many businesses grow by word of mouth. If you want yours to be one of them, consider giving people rewards for getting the word out about your business. Don’t be shy about asking for client referrals. Referrals make it easier to get in the door with new clients, and if you aren’t asking for them, you are missing an opportunity to grow your client base.
Be everywhere | Small Business Advertising
Open as many communication channels as possible to get the word out about your business, including but not limited to LinkedIn, Facebook, Twitter, a toll-free phone number, live chat on your website, email, and related forums and blog comments. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Expand beyond your website to get more traffic and leads.
Set up joint promotions with other small businesses | Small Business Advertising
Joining forces with other businesses can greatly boost your marketing power and your advertising reach. Several related, but non-competing businesses working together on a promotion can afford bigger ad space, better prizes, and lower other advertising expenses. If clients go to the competitor looking for a service that they don’t provide, have them refer the clients to you. Likewise, you refer clients to them when they ask you to provide services you don’t or can’t provide.