Small Business Logo Advice | Designing A Business Logo? 6 Things You Need To Know First
Small Business Logo Advice | When launching a business of your own, there are many things you need to take care of. One of the vital things you need to sort out is a business logo. While you may think it a minor thing at first, your business logo is an incredibly important tool for building your start-up into a successful business that can stand up to your competitors.
Some logos are so effective they transcend language and cultural barriers, becoming iconic in their own right. A good logo can build loyalty between your business and your clients, reinforce your brand identity, and provide the professional look of an established enterprise even to a small startup. However, more logo designs are out there than ever before, and with that comes the challenge of being unique. How do you come up with something original that stands out in a sea of identities? And how can you design something quickly while retaining quality?
Stand Out | Small Business Logo Advice
A logo is what helps distinguish a brand from its competitors, so it’s essential that the image stands out from the rest — something many business owners struggle with. When designing your logo, you may be tempted to imitate pieces or motifs of other logos in your niche, but that is definitely not a good idea. A unique logo will stand out and get you noticed. However, creating a unique logo isn’t just about avoiding imitation; it’s about making something different and out-of-the-box, so avoid using stock art and cliche shapes that are being used by countless other businesses.
Less Is More | Small Business Logo Advice
If you’re looking to grab the attention of potential clients and remind current ones of the product or service you’re providing, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest after all. A cluttered logo will be difficult to print and reproduce and may not fully engage your potential clients. Effective logos feature something unexpected or unique without being overdrawn. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.
Use Your Company Or Product Name | Small Business Logo Advice
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly identifiable, that’s because they’ve been around forever. Remember, Nike didn’t start with a swoosh – their first logo included their name. It wasn’t until after many years and billions of dollars spent on advertising that their logo was recognizable enough to drop the name. Unless you have billions to spend on marketing your symbol logo, come up with a logo that includes your company or product name. That’s not to say a logo can’t have an image and text. Later on, once your business gains recognition, the text can be left out.
Trendy Is Limited | Small Business Logo Advice
Going with the flow and creating business logo designs that use current trends may sound like a good idea, but what happens when the trend dies out? It’s alright for logos to evolve over time, but you want to come up with a logo that will be stay effective for years to come. Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.
Make It Readable | Small Business Logo Advice
The point of having a logo is to make your company or product name stick in the customer’s mind. That can only happen if they can actually read it, easily, without squinting. We’ve all seen a few logos that look pretty cool, but for the life of us we couldn’t read what they say. So, when you design your logo, make sure it can be read when printed in any size. At the end of the day, a logo that your clients can’t easily read is a waste of your money.
Once You Have Your Logo, Don’t Mess With It | Small Business Logo Advice
Unless you’re Google, you shouldn’t change, update, or tweak your logo design too often. It’s important to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially hoped for. Minimal changes won’t make any difference to your customers either, so it’s best you choose a logo that will stay current for 10 to 20 years, maybe even longer. That’s the mark of a good design.