Small Business Logo Ideas | Does Your Logo Properly Represent Your Business? 6 Important Questions To Ask Yourself
Small Business Logo Ideas | We live in a world painted with brand logos. Even kids who can’t yet spell their name recognize many logos or are able to figure out what service a business provides just by looking at its logo. A professionally designed business logo says to the world that you’ve arrived and are ready for serious business. But it can cost quite a lot to have a logo that really works designed, so you’ll want to make sure that you’re spending your marketing dollars wisely.
In the midst of writing strategic plans, finding offices and hiring staff comes one of the most critical moments in the life of your small business; designing the logo. Your clients will develop an instant first impression about your business based on your logo so it’s vitally important to get it right. In this post, we explain the six most important items to make your business logo design successful.
Is It Unique? | Small Business Logo Ideas
The last thing you want from your logo is to have it mistaken for that of a competitor. So when designing your logo, it’s important to make sure it’s original. Don’t fall for the trap of making your logo look like your competitors’ logos. Define your message and work with a professional designer to create a design that communicates your vision and message in full. Do your competitors use solid, conservative images, or flashy graphics and bold fonts? Think about how you want to differentiate your logo from those of your competition and make it stand out for all the right reasons.
Is It Simple? | Small Business Logo Ideas
If you’re looking to grab the attention of potential clients, a busy or cluttered logo isn’t going to do your business any favors. Some of the most effective and iconic logos have been the simplest. It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want your clients to have to sit and stare, analyzing the logo. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.
Does It Tell Your Story? | Small Business Logo Ideas
Yes, a logo is an image, but it’s also an introduction to a whole brand. A small business logo design has often been described as a visual elevator pitch of the company’s products and services. The goal is to effectively communicate what you have to offer, your values and what sets you apart from competitors in seconds. A designer is essentially much like an interpreter. It’s their job to help you turn your company’s story into a visual one. Decide what you want your logo to say about your business. Does it have a unique personality – is it serious or lighthearted? What makes it unique in relation to your competition?
Is It Versatile? | Small Business Logo Ideas
In today’s digital age, where logos will appear on various devices and different materials, you have to design something that transcends paper. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. A good logo works as both a highway billboard and a Twitter avatar. If your logo relies on fine print, you have a problem. And make sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
Will Your Clients Be Able To Read The Name Of Your Business? | Small Business Logo Ideas
The ultimate goal of having a logo is to make your company or product name stick in the client’s mind. That can only happen if they can actually read it, easily, without squinting. First, chose a font that is legible at many distances. This doesn’t mean if has to be boring. Your choice of font can have style and still be easy on the eye. There are even logos that consist only of a font treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them stand out. When all else fails: turn to your friend Helvetica, a simple font that has been utilized well by many popular brands.
Is It Time For A Redesign? | Small Business Logo Ideas
It’s vitally important to stay patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected. Use your logo everywhere you can-on business cards, stationery, letterhead, brochures, ads, your website and any other place where you mention your business name. This will help build your image, raise your company’s visibility and, ideally, lead to more business. Don’t change your logo just because you’re tired of it, or because your competitors have.