Small Business Logos Explained | Six Ridiculously Simple Rules For Designing The Perfect Business Logo
Small Business Logos Explained | Business owners love logos. And why not? A professionally designed business logo says to the world that you’re here and are ready to do some serious business. However, coming up with an effective logo is much more than pasting the name of your business next to a random shape. A strong logo tells a story about your business – who you are, what you provide and what you stand for. That’s a lot to ask from a simple piece of art, which is why it’s important that you take the time to do it right.
A logo is an essential part of any business image. A well-designed logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise even to the smallest business. Even though pretty much everyone with a computer can design a logo nowadays, a lot of care must go into crafting the perfect logo for your brand. Here’s everything you need to know about creating a business logo that will help you stand out and grab the attention of your target audience.
Design For Simplicity, Not Complexity | Small Business Logos Explained
A simple image with readable, clean text is much easier to remember and recognize, and is less likely to be confused with the abundance of existing logos in your niche. A refined and distilled identity will also catch the attention of a person driving by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for marketing and promotion. If you’re trying to grab the attention of potential clients and remind current ones of your services, a busy or cluttered logo isn’t going to do your business any favors.
Be Original | Small Business Logos Explained
Your logo should be immediately recognizable and match the nature of your brand. The last thing you want from a company logo is to have it mistaken for that of a competitor. So when designing a logo for your business, it’s important to keep it original. Look at what’s out there and find an opening for something new. While in many cases imitation is the best form of flattery, this is not the case when it comes to logo design. What’s important is to design something that you believe is different from anything already out there.
Strive For Versatility | Small Business Logos Explained
Being versatile goes a long way in making a logo design stand the test of time. A logo is the public face of your business, so it must be easily transferable to any medium that bears your brand — whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. If your logo is such that it looks stunning on posters, but horrible on business cards, it will never be the workhorse it should be. For this reason a logo should be designed in vector format, to make sure that it can be scaled to any size without affecting the quality.
Be Careful With Color | Small Business Logos Explained
If your logo relies on a color scheme to stand out or communicate a message, it cannot be called a good logo either — what this means is that a logo should look good even if it is used in black and white when faxed or photocopied. One way to design a versatile logo is to begin designing in black and white and add color only when you’re happy with the shape and the layout. This enables you to focus on the concept and shape, rather than color, which is subjective in nature.
Typography Matters | Small Business Logos Explained
If your logo design includes text, either as part of the logo or in the tagline, you will have to spend some time sorting through various font types — often, dozens of them — and testing them with your logo before making a final decision. Typography is such a powerful element that your logo can sometimes even be just your company name in a unique font. Coca-Cola and Disney are just two examples of companies who have used a creative font as their logos.
Don’t Expect Instant Success | Small Business Logos Explained
Target is known by its giant red bull’s-eye. Pepsi is known by its patriotic circle. While international corporations like those are identifiable by an image-only logo, small businesses shouldn’t just go with a graphic. Nike; Puma; Audi — all iconic logos, but like with everything successful, it took time for these to gain popularity. In other words, your logo won’t become iconic over night, even if you’ve designed the most beautiful combination of vectors. It’s crucial you’re patient and don’t rush to make changes with your design just because you haven’t gotten the reception you initially expected.