Small Business SEO Guide | SEO: Merely A Trend Or A Must-Do For Your Business?
Small Business SEO Guide | Have you ever wondered what your business needs to do to dominate search rankings in your particular area or niche? In the increasingly competitive age of online marketing, one thing you can count on when it comes to search engine optimization is that the landscape is always changing. In order to keep your small business website optimized, you have to keep up with the latest trends and search engine algorithms. Fortunately, there is a way to get a head of the competition and, more importantly, get more leads and sales.
Google has been shifting to a more semantic-focused strategy this year, so it’s becoming more important for small businesses than ever to focus on local SEO to drive both targeted website traffic and foot traffic. There are a few tips and tricks in particular you’ll want to focus on and spend your time perfecting. Good news is that SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 simple things – choosing the right keywords, creating original content, on-site optimization, and getting backlinks.
Pay Attention To Keywords | Small Business SEO Guide
Search engines are all about keywords, keywords, and then some more keywords! That is why it’s vitally important to kick off your SEO campaign with keyword research. You have to choose keywords that are directly related to your business, that your potential clients are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a limited budget.
However, even if a particular keyword has gotten you a lot of traffic during the course of your SEO campaign, don’t let that prevent you from cycling your keyword focus. Search trends change as much as social ones do, so there’s never a guarantee that one keyword will consistently prove fruitful. Whatever you do, always use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name.
Post Original Content On A Regular Basis | Small Business SEO Guide
After choosing the right keywords, you should create at least a page of content for each of them. The content you create should meet the intent and need of the web users searching for that keyword. It should also be better than the content already on top of the first page for your chosen keywords. Original content, such as a weekly blog or community activities, can go a really long way towards grabbing the attention of your target audience and convincing them to stick around on your website until they’re ready to make a purchase.
On-Site Optimization Is Crucial | Small Business SEO Guide
Having created the new content, you then need to make sure you include the keyword for each page to the page’s URL, page title, meta description and header tag. Every page on your website should have its unique title tag that accurately describes that page’s content. Your page titles should be short and descriptive so your visitors have a good idea what the page is all about. When writing your meta description, make sure it does not just repeat what’s on the page title. Also, don’t stuff it randomly with keywords and make sure that you provide a unique description of the page.
Begin A Backlink Campaign | Small Business SEO Guide
When you have more quality websites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. At the end of the day, more authority equals a higher SERP rank; it will also help you reach more of your potential clients. However, don’t buy link; instead, try to get people to link to your website naturally. If you create quality content other websites will link to your website, and if you participate in local organizations, like the Chamber of Commerce for example, you can get quality links from them.
Keep A Close Eye On URL Structure | Small Business SEO Guide
Paying attention to the structure of your page URLs and keeping them simple and brief are great tips for beginners just starting with SEO. Keep your keyword phrase in your URL to increase your page ranking, but trim it down as much as possible to help your visitors easily read and identify its content. Separate words with hyphens and keep them concise. Avoid adding unnecessary information, using words that summarize the page.