Smart Branding Strategies | Build A Big Small Business Brand: How To Create An Irresistible Brand On Any Budget
Smart Branding Strategies | You know branding is vital for the success of your business, but do you know where to start? Your logo, your website, social media? As we all know, small business branding helps you to make your business memorable to the general public. It is, without a doubt, one of the most powerful marketing tools at your disposal. It can help you convey who you are and what your business does more effectively, help you reach more potential clients and inspire confidence in your products. And the best part: you don’t have to be a multibillion dollar corporation to come across as a professional, high-end looking business.
Your brand goes beyond your logo, slogan and design to encompass your clients’ entire experience of your business, including your staff and services. It is all about how you represent yourself and how you are perceived by the outside world. Marketing your small business can feel like a daunting task at times, and sometimes you just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to make sure that your brand is actually doing its job.
Stand Out | Smart Branding Strategies
One of the most essential goals of branding is making sure your business stands out from competitors; clients and business partners have to be able to easily recognize your brand. Don’t be afraid to be innovative and bold, as long as you are standing out to your identified target audience. What steps are you taking to brand your personal name or company name in a memorable way? Get smart about branding and you’ll swiftly be on track to make your brand a household name!
Have Great Products And Services | Smart Branding Strategies
Although this is common sense, you’d be surprised how many small businesses tarnish relationships with their customers by failing to keep their promises. Happy customers who feel good about your business are your best source of referrals. Word of mouth is often a small business’ best lead generator, so having outstanding products and services that people talk about is a crucial part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Providing consistently great products and customer service is one of the best ways of marketing there is! Even a strong brand will suffer when it creates average or below average products or services.
Have A Good Name And Logo | Smart Branding Strategies
A strong brand is easily recognizable, and recognition starts with the name of your business and its logo. The name and logo will appear on your business cards, letterhead, website, social networks, promotional materials, products, and pretty much everywhere in print and online to identify your business or your company’s products and services. Your logo and name should be easily recognizable and convey the nature and tone of your business as well as appeal to your target market.
Create A Voice For Your Company That Reflects Your Brand | Smart Branding Strategies
What you say is important, but don’t ignore the way you say it. Your brand’s voice is the language and personality you and your employees will use to convey your branding message and reach your clients. This voice should be applied to all written correspondence and incorporated in the visual imagery of all materials, online and off. Not sure what your voice should be? Look to other brands. What do they do that you’d like to emulate? How do they greet and interact with you? Is your brand friendly? Be conversational. Is it ritzy? Be more formal.
Be consistent | Smart Branding Strategies
We placed this point last only because it involves all of the above and is the most important tip. If you can’t do this, your efforts to establish a brand will fail. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they come from the same source. Many small businesses mistakenly change their approach depending on their audience. For example, a company might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This will only confuse your existing and potential clients.