Smart Business Logo Design Tips | Your Logo Is The Face Of Your Business – So Make It Stand Out!
Smart Business Logo Design Tips | Are you about to launch a business that requires a brand? A lot goes into the endeavor, but one thing is for sure: you will need a powerful logo. However, keep in mind that there’s more to creating a brand’s visual identity than just pasting the name of your business in a square and calling it a day. There are countless people in the logo design industry today dishing out generic and boring logos, and with that comes the challenge of standing out.
A great logo will build loyalty between your business and your clients, reinforce your brand identity, and provide the professional look of a reliable enterprise. How do you come up with something original that stands out in a sea of identities? And how can you design something quickly without compromising the quality? Read on to find out!
Be Unique | Smart Business Logo Design Tips
This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a brand’s identity? Simple! By being unique. A logo is what helps distinguish a brand from its competitors, so it’s vitally important that the image stands out from the rest — something many small business owners struggle with. Since a logo is the brand’s visual keystone — the most concise expression of its personality — an honest approach to defining its DNA is imperative to an impressive result.
Focus On Your Message | Smart Business Logo Design Tips
First you need to figure out what you want your logo to communicate about your business. While it is helpful to stay up to date on design trends, at the end of the day it’s more important to stay true to a brand’s personality. Does your brand have a unique personality – is it serious or lighthearted? What makes it unique in relation to your competition? Is it contemporary or quirky? Any of these attributes, as well as many others can be the central message of an effective design.
Less Is More | Smart Business Logo Design Tips
It’s crucial to have a balanced combination of simple and quirky — you want your logo to stand out, sure, but you don’t want your potential clients to have to sit and stare, analyzing the logo. If a logo is complicated, it’s difficult to identify and thus cannot engage an audience as well as a simple logo can. Think of the Nike symbol: simple, versatile, recognizable and memorable. Those are the qualities you should be aiming for, but you can’t achieve the latter three without first achieving simplicity.
A Business Logo Must Be Enduring | Smart Business Logo Design Tips
A well-designed logo should endure the test of time. In other words, it should be future-proof and still be just as effective in 10, 20, 50 years time. Trends come and go, and when you’re talking about getting a new sweater or buying a new dress, that’s fine, but when it comes to your brand identity, longevity is key. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? Don’t follow the pack. Stand out.
Chose The Colors Carefully | Smart Business Logo Design Tips
Colors have the power to spark feelings and emotions. Ideally, your choice of color should be made based on your target audience. Consider the age, gender and cultural orientations of your ideal client, couple it with your artistic creativity, and you’ve got a killer color scheme for your logo already! However, keep in mind that every color has a different meaning and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Aim For Versatility | Smart Business Logo Design Tips
In the digital age, where logos typically appear on various devices and across different materials, you should create something that transcends paper. A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand—whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. A great logo works as both a highway billboard and a Twitter avatar, so if your logo relies on fine print, you have a problem.
Designing a logo for your business sounds easy, doesn’t it? It can be. Just remember to keep your target audience and the nature of your business in mind when you put it all together. Overall, the trick with logos is to get the job done quickly and with as little fuss as possible. Then focus on stuff that’s more important – like running your business.