Social Brands | Branding Basics For Social Media: 5 Ways To Improve Your Social Media Presence
Social Brands | While Generation X may think social media is just a fad made of annoying hashtags and selfies, it’s so much more than that, especially when it comes to running a business. Tapping the vast audience of social platforms is a cost-efficient way to catapult a small business brand onto the global arena. Crafting your brand using social networks enables you to build new, and strengthen existing relationships, which usually leads to everything from brand awareness, loyalty, and word-of-mouth marketing.
Social media platforms such as Facebook and Twitter are replacing traditional client relationship management techniques, and helping more businesses use social media for customer service to build a unified brand across many platforms. While there’s no overnight success when it comes to turning social media followers into paying clients, there are some tactics you can use right now to start seeing results. Every single social interaction says something about your brand, and here’s how to make sure it says exactly what you want your brand to convey.
Keep Visual Consistency | Social Brands
Use the same or similar images on your social networks to build branding consistency. It is vital to keep branding consistent across your website, and tie together all your social media profiles to make sure you send out a consistent message. If you are managing both Facebook and Twitter profiles for your company, the design elements, such as header and profile images, need to match each other. When setting up and using social profiles for the first time, there are many different steps to follow to make sure your campaigns are as on message as possible. Setting up your social profiles in an inconsistent way will only limit your chances of making social media a successful marketing tool for your company.
Develop A Loyal Community Of Clients | Social Brands
To get the most out of social media, make the relationships you build with it your end goal. That might sound a bit Utopian for anyone who is experienced more in traditional and tangible business measurement and metrics, but take a step back from the bottom-line, ROI-seeking aspect, and look at the big picture for a minute. Community strength is a very powerful branding force, and social networks offer exactly this kind of relationship-building tool that is virtually limitless. From a marketing point of view, it delivers the best chances for businesses to build a massive community of loyal and active clients.
Feedback | Social Brands
Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you’re listening for the right cues from your audience, social media can become an irreplaceable source of insights and feedback. Powerful analytics and internal capabilities are required to collect meaning from social media interactions. Lack of an internal capability to deal with the large amounts of data generated on social networks can hinder a business’s ability to gain insights from its end-user communities.
Give More Than You Receive | Social Brands
Success in social media marketing depends on being useful and developing relationships. If you spend all of your time marketing, then no one will want to listen to you. Use the 80/20 rule. 80% of the time share your expertise in your field by posting content like how- to’s, answers to common questions, and behind-the-scene tips. This will keep your followers engaged with your brand, and help them be more receptive when you do mention your products and services the other 20% of the time.
Deliver Consistent Messaging | Social Brands
Personality should be carried through the voice of a brand in every single message to followers. It allows people to connect with your brand on an emotional level. Your social updates represent your brand so it’s crucial, first of all, to have a professional voice, and second, to be consistent. Visitors should know what to expect when browsing your social profiles. It is also important to post funny, inspirational, and uplifting content that your clients can really connect with, as they can easily be turned off if you constantly post promotional business-related content. In your posts, make sure to also ask your followers for comments and opinions to get a conversation going and to bring them back to the pages often.