Startup Brand Building | Tips That Will Take Your Brand From Flat To Fabulous
Startup Brand Building | During the process of starting a new business, your logo and branding ideas are possibly the most vital concepts. However, saying that a brand is simply just a logo, name, and colors, is like telling someone what your name is, and what you look like when they ask you who you are. The definition of who you are includes a lot more than that. You have to take into consideration not only the solid brand, but a whole abundance of additional elements including website design and user interface, internal graphics, print work, marketing & conversion goals, customer support, social media post, and perhaps even branding yourself on mobile devices too.
In business, good branding boosts trust and can make it easier to sell a product to potential clients. While the brands we choose as customers can be reflections of our own beliefs and values, the right kind of branding can direct us toward products or services that we may otherwise not have been looking for. Every business wants to build a strong brand. However, for startups in today’s crowded marketplace, it can be somewhat challenging to get a brand noticed and recognized. But what can you do to leverage these experiences and grow the appeal of your brand – without breaking the bank? Here are four tips that can help.
What Is A Brand, Really? | Startup Brand Building
First, it’s crucial to understand that your brand is much more than your logo, packaging, services, or products. This includes the visual elements of your business, but it also includes what you do, how you do it, what your client interactions are like, the sort of information you share in your marketing, and on social media platforms. In a nutshell, your brand is the experience you deliver to your clients.
The whole core of branding is the connection between your business and your clients, learning to understand your clients, and why they love your product. It is not enough to be a bit better, different, or more expensive — it’s about how you frame those differences in terms of their associated risks, benefits, and value that resonates with your clients.
Have Great Products And Services | Startup Brand Building
Word of mouth is often a company’s most effective lead generator, so having great products and services that people talk about is a critical part of your brand, and why you are in business. No matter how innovative, the concept must be useful in order to start building a brand around it. Even the most creative logo in the world is not worth the investment of time, effort, and money if it’s for a useless product, or service for which target markets have no need.
Brands Must Be Simple To Understand | Startup Brand Building
Any client, at least within your target audience, should be able to understand within seconds what your brand does, and how its proposed solution is worth their time and money. Following confusing trends and strange layouts will only confuse your target audience. Give them what they need in the simplest way possible, and eliminate obstacles that could prevent them from being a paying client.
Be Authentic | Startup Brand Building
While a small lie may seem harmless, it can have grave consequences for your brand if ever exposed. Don’t try and force your brand to be something it’s not. Choose your values at an early stage in the process of branding, and shoot for the stars. No one likes to be lied to. Remember that products become brands when people start to trust what will happen when they interact with your brand. Honest communication is key; successful brands say what they do, and do what they say. A brand makes promises to clients, and those promises must be kept, otherwise the brand will disappear.
Get a Website and Make Sure It Works | Startup Brand Building
One thing that annoys people the most when they’re trying to find information about a business is when they either don’t have a website, have a bad website, or their website just doesn’t work. With the amount of solutions their is in the marketplace right now, there’s no excuse for not having a website. Your web presence, such as your websites and social media assets, should be parallel with your brand’s values, and your online interactions, both personal and business, should be appropriately synchronized too.