Startup Branding Ideas | Find Your Brand’s First Impression Image And Nail It!
Startup Branding Ideas | So you want to launch your own business? Great! You’re not the only one, though: over six million businesses are being launched each year, making it vitally important that your business stands out in the crowd. It’s one thing to have your logo designed and to print your first set of business cards. But actively building a brand? That’s something completely different. An effective brand strategy gives you a major advantage in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a startup like yours?
When you become an entrepreneur, you will spend some time thinking about how you want your business and its products or services positioned in the minds of your ideal clients and target audience. Then, as your business grows, you will reinforce your brand by actively demonstrating those characteristics through every element of your business – from your marketing, to the customer service, to your product, services, and so on. At the end of the day, your brand is the entire sum of what your business does, what you excel at and the experience your clients have when doing business with you. It determines whether they join your loyalty club and refer you to their friends — or don’t bother with you again.
Clearly Define Your Brand Promise | Startup Branding Ideas
Your brand promise is incredibly powerful. It’s the statement you make to your existing clients and target audience that lets them know what to expect every time they do business with you. However, defining your brand can be a lot like a journey of business self-discovery. It can be challenging, time-consuming and uncomfortable. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What makes you stand out in your industry? Are you the innovative maverick in your industry? Or the experienced, reliable one? You can’t be both, and you can’t be all things to all people.
Create A Voice For Your Brand And Stick To It | Startup Branding Ideas
Many small businesses mistakenly change their messaging depending on the target audience. For instance, you might take a more serious tone on your website, yet a very casual and laid back tone on your Facebook fan page. This will only confuse your clients and potential business partners. Create a voice for your company that conveys the nature of your brand and use it consistently. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.
Visual Consistency Can Make Or Break Your Business | Startup Branding Ideas
The backbone of your brand is your logo. Your website, packaging and promotional materials, all of which should feature your logo, reinforce your brand. Consistent, strategic branding leads to a strong brand equity, which translates into added value brought to your products or services that enables you to charge more for your brand than what identical, unbranded products command. Set up templates and define brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
Have Great Products And Services | Startup Branding Ideas
Although this is common sense, you’d be amazed how many startups tarnish relationships with their clients by failing to keep their promises. Happy clients that feel good about your business are your best source of referrals. Word of mouth is often a business owner’s greatest lead generator, so having great products and services that people talk about is an essential part of your brand and why you are in business. Even the most outgoing and charming small business owner is never going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations.
Differentiate Yourself From The Competition | Startup Branding Ideas
When you are building your brand, you also have to remember that you are different from your competitors no matter how large or small they might be. You have to be unique, which means imitating larger companies is not going to do you any favors. With that in mind, you must be aware of your strengths and your weaknesses. Learn how to accentuate the former and how to address the latter — or, even turn those weaknesses into positives.
It’s Easier Than You Think | Startup Branding Ideas
These tips may sound like they take a lot of effort. At the outset of establishing and building your brand, you might have to do a little homework. Once you get going, though, it gets easier, more routine and more instinctive — as long as you know your market, trust your intuition, maintain consistency and be yourself.